The Needs And Importance Of Customer Supply Chain Management

Superior Essays
Customer supply chain management is defined as the process of products and services flow from suppliers to retailers and finally to customers. It is also a process for information flow in both directions backwards and forward through the supply chain between all parties from consumers to suppliers which enable the replenishment of current product range or the newly developed ones required to meet the demands of the changing market.
In TSC, the functions of supply chain unit are to plan, execute optimize and measure each of the following actions: Sourcing for products, demand forecast, replenishment, inbound and outbound transportation, stores’ logistics and warehouse management.
Importance of supply chain management for TSC
This unit has been
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Customer focused supply chain management
Customer Focused Supply Chain Management, CFSCM, is a strategic approach to get goods and services. The basic ideas behind CFSCM is to enhance customer satisfaction by adding value to your product or service, in the long run, it will increase profitability and improve efficiency of the organization as well as all supply chain partners.
Purpose of CFSCM is to link customers with the supply chain process. Strategically it collaborates relationship from upstream to downstream. from raw material to provide the goods to the consumers.
With the Help of CFSCM we can provide better services and goods to the customers which increase their satisfaction and improve profitability. It helps to create long term relationship with the customers which directly increases company’s profit by reducing cost. It is very difficult for business to get new customers and satisfy them rather to satisfy the existing customer. With the help of loyal satisfied customers, companies can improve their efficiency and reduce the cost of doing
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Until and unless you are fully aware the needs of customers you cannot full fill organization objectives. It is very necessary first to understand the need, supplier’s capacity and problems and then finalize the design to implement CFSCM. e.g. You have to analyze what your customers want, good services, better quality, low cost etc. and then set the objective to provide these goods and services. It will help you to perform better in both streams of Supply chain. e.g. In Pakistan, Toyota built a Plant for his supplier in his vicinity to improve

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