Powerade is Gatorade's Main Competitor and it is manufactured by the Coca Cola Company. Powerade was introduced in 1988 with the intention to compete with Gatorade in sports drinks sales.
The company has five strategic business units based on geographic operating regions:
North America
Latin America
Europe
Pacific
Africa and Eurasia
Target Market: Individuals aged between 13 -40
Market Share: 28.8%
Company objectives:
Powerade has been refining its portfolio to target various market segments which in the past were not being catered for. Recently Powerade has released a Zero calorie beverage into the market aimed towards consumers that are looking for an energy boost but do not want to gain weight or consume excess sugars. Trough innovation …show more content…
Users can change the musical beats each representing the unique flavours of Powerade and they can also upload their own thoughts about the brand on the website.
Gatorade is still significantly stronger when it comes to scientific research behind their products and they have a stronger advertising campaign with a broad range of well known athletes.
Two key attributes that are important in the sports beverage industry are the availability of the product and the variations of the product that exist.
Availability:
Gatorade: Can be found in all consumer stores and also in various online shops.
Powerade: Can be found in most consumer stores and also in various online shops.
Bodyarmor: It is not found in large consumer stores but in small convenience shops and speciality shops and in some online …show more content…
"POWERADE - The Official Website for Powerade". powerade.com. Retrieved 26 October 2015.
Bodyarmor currently there are 9 different flavours in Bodyarmor’s sports drink range https://www.drinkbodyarmor.com/products.php Gatorade competitive position map based on Product availability and flavour variations
Taste is a significant variable in sports drinks because studies say that people tend to drink more of a flavoured beverage which helps contribute to the proper hydration needed for an active body
Availability on the other hand is natuallary important because any customer would always want something that is more convenient and easily accessible
Looking at the reviews of consumers from various different sites it was observed that:
Gatorade:
The overall customer reviews regarding pricing were positive with many claiming that the price is competitive and decent
The company has five strategic business units based on geographic operating regions:
North America
Latin America
Europe
Pacific
Africa and Eurasia
Target Market: Individuals aged between 13 -40
Market Share: 28.8%
Company objectives:
Powerade has been refining its portfolio to target various market segments which in the past were not being catered for. Recently Powerade has released a Zero calorie beverage into the market aimed towards consumers that are looking for an energy boost but do not want to gain weight or consume excess sugars. Trough innovation …show more content…
Users can change the musical beats each representing the unique flavours of Powerade and they can also upload their own thoughts about the brand on the website.
Gatorade is still significantly stronger when it comes to scientific research behind their products and they have a stronger advertising campaign with a broad range of well known athletes.
Two key attributes that are important in the sports beverage industry are the availability of the product and the variations of the product that exist.
Availability:
Gatorade: Can be found in all consumer stores and also in various online shops.
Powerade: Can be found in most consumer stores and also in various online shops.
Bodyarmor: It is not found in large consumer stores but in small convenience shops and speciality shops and in some online …show more content…
"POWERADE - The Official Website for Powerade". powerade.com. Retrieved 26 October 2015.
Bodyarmor currently there are 9 different flavours in Bodyarmor’s sports drink range https://www.drinkbodyarmor.com/products.php Gatorade competitive position map based on Product availability and flavour variations
Taste is a significant variable in sports drinks because studies say that people tend to drink more of a flavoured beverage which helps contribute to the proper hydration needed for an active body
Availability on the other hand is natuallary important because any customer would always want something that is more convenient and easily accessible
Looking at the reviews of consumers from various different sites it was observed that:
Gatorade:
The overall customer reviews regarding pricing were positive with many claiming that the price is competitive and decent