CHAPTER 5
5 RESULTS AND OBSERVATION
Some of the highlighted observations from the study are as follows:
1. The retail segment of L&T with distributors as a channel is not working to a full potential. Identifying a potential distributor and allocating their products to them based on the geographic location is very important.
2. Current distributors have a lot of dissatisfaction because of the schemes offered by the competitors in the market. The schemes, offers, and rewards are pushing the existing distributors of the company towards joining hands with the competitors. This result in partial selling of certain products of L&T.
3. A Lot of competitors are trying to make a relationship with L&T distributors and existing retailers. This will …show more content…
A lot of local brands with no quality parameters are circulating in the Bangalore market and these products are creating a major effect on the branded products sale. Customers are influenced by the words of retail shops and company are not able to penetrate into the market. Electricians and electrical contractors are creating a major impact in the Bangalore market.
6. Lack of proper credit facility by Larsen and Toubro is also a major problem in the Bangalore Market. Distributors are not able to do their business with ease due to this problem.
7. No tax No bill system is a major problem in the Bangalore market. This problem has to be dealt with priority.
5.1 FINDING AND SUGGESTIONS
L&T is a major manufacturing and production centered company in the whole world. The strategies and basic research is more important for them to establish their products in the Bangalore outer. The reach of competitors in the Bangalore market is much strong. To tackle the competition it is important for the Company to promote its products in a different manner through the existing distributors. The company already follows a distributor centered retail sales in the Bangalore region. The major points to be highlighted as a conclusion for this case study …show more content…
Reward for the distributors-Lot of competitors are rewarding the distributor in a better way as compared to L&T. So revising the reward parameters will also help to capture the market for L&T Electrical products.
4. GST-Analyze the impact of GST in the market. This will help the company to plan accordingly for the future. A lot of changes will happen in the future due to GST. So forecasting the issues related to Goods and Service tax will help the company in the near future.
5. Opening Retail outlets-Opening of retail outlets by the company directly in the unexplored regions of Bangalore Market. There are a lot of regions in Bangalore where other companies have not penetrated. Exploring the opportunity and creating a direct distribution system over there will definitely help the company to get a high amount of sales.
6. In shop Branding- There is a lack of L&T branding in the retail electrical shops. In shop Branding always force a customer to ask for the products from their shop.
7. Better relationship with electricians and electrical contractors- The support of electricians and electrical contractors are very much important in market penetration. Regular electrician's meet and other rewarding programs should be done to ensure their
5 RESULTS AND OBSERVATION
Some of the highlighted observations from the study are as follows:
1. The retail segment of L&T with distributors as a channel is not working to a full potential. Identifying a potential distributor and allocating their products to them based on the geographic location is very important.
2. Current distributors have a lot of dissatisfaction because of the schemes offered by the competitors in the market. The schemes, offers, and rewards are pushing the existing distributors of the company towards joining hands with the competitors. This result in partial selling of certain products of L&T.
3. A Lot of competitors are trying to make a relationship with L&T distributors and existing retailers. This will …show more content…
A lot of local brands with no quality parameters are circulating in the Bangalore market and these products are creating a major effect on the branded products sale. Customers are influenced by the words of retail shops and company are not able to penetrate into the market. Electricians and electrical contractors are creating a major impact in the Bangalore market.
6. Lack of proper credit facility by Larsen and Toubro is also a major problem in the Bangalore Market. Distributors are not able to do their business with ease due to this problem.
7. No tax No bill system is a major problem in the Bangalore market. This problem has to be dealt with priority.
5.1 FINDING AND SUGGESTIONS
L&T is a major manufacturing and production centered company in the whole world. The strategies and basic research is more important for them to establish their products in the Bangalore outer. The reach of competitors in the Bangalore market is much strong. To tackle the competition it is important for the Company to promote its products in a different manner through the existing distributors. The company already follows a distributor centered retail sales in the Bangalore region. The major points to be highlighted as a conclusion for this case study …show more content…
Reward for the distributors-Lot of competitors are rewarding the distributor in a better way as compared to L&T. So revising the reward parameters will also help to capture the market for L&T Electrical products.
4. GST-Analyze the impact of GST in the market. This will help the company to plan accordingly for the future. A lot of changes will happen in the future due to GST. So forecasting the issues related to Goods and Service tax will help the company in the near future.
5. Opening Retail outlets-Opening of retail outlets by the company directly in the unexplored regions of Bangalore Market. There are a lot of regions in Bangalore where other companies have not penetrated. Exploring the opportunity and creating a direct distribution system over there will definitely help the company to get a high amount of sales.
6. In shop Branding- There is a lack of L&T branding in the retail electrical shops. In shop Branding always force a customer to ask for the products from their shop.
7. Better relationship with electricians and electrical contractors- The support of electricians and electrical contractors are very much important in market penetration. Regular electrician's meet and other rewarding programs should be done to ensure their