Triangle Solutions Expansion
The always evolving economic world triggered by the fast technological advancement has compelled Triangle Solutions to concentrate on expansion strategies and subsequently adapt to the market changes. Triangle Solutions is a crucial player in the cosmetic industry in Australia having been ranked the highest in revenue generation in the country. With the growth of international business and competitive business on a global platform, it is advisable for the company to invest beyond its country’s boundaries in order to tap into new international markets. Investment evaluation concerning cosmetic industry, the Chilean economy is outstanding and the most appropriate to invest in for maximum efficiency and profitability. …show more content…
These types include mass consumers, representing 60%, semi-selective consumers, which represents 25%, and selective consumers, representing 15%. The average per capita annual expenditure in Chile by cosmetic consumers measures at 103 US dollars. This investment rate is relatively high and attractive to new entrants into the cosmetic industry in the country. The cosmetic industry is highly competitive, with local producers dominating the massive consumers, and foreign brands dominating the semi-selective and selective consumers (Waterhouse, Keast, and Brown, 2011). Total retail sales in the industry amounted to 1.9 billion US dollars, and the industry is forecast to rise by about 10% in the next five years. This growth forecast increases the scalability of cosmetic products for new market entrants as well as existing players. The cosmetic industry in Chile is composed of prominent multinational firms, several local producers, and a range of distributors of both local and international brands. Local cosmetic firms mainly focus on products with natural …show more content…
Triangle solutions should formulate a strategy to initiate planning of an investment move in the cosmetic industry in Chile.
2. The firm should conduct a market research on the target population to establish the potential of profitability, competitiveness, and relevance before investing in the country.
3. With the aging population in Chile increasing, the company should mainly focus on the brands targeting the age bracket between 50-80 years of age as the central goal.
Conclusion
Triangle Solutions would enhance its global competitive capacity as well as profitability by investing in foreign countries, with the most appropriate suggested in this study being Chile. Chile is the best potential investment destination in the cosmetic industry, particularly for a foreign company. The most suitable entry mode is through the establishment of a wholly owned subsidiary. Effective exploration and implementation of the recommendations made out of that would ensure the Triangle Solutions achieve its goals of being a leading competitor in the cosmetic industry
The always evolving economic world triggered by the fast technological advancement has compelled Triangle Solutions to concentrate on expansion strategies and subsequently adapt to the market changes. Triangle Solutions is a crucial player in the cosmetic industry in Australia having been ranked the highest in revenue generation in the country. With the growth of international business and competitive business on a global platform, it is advisable for the company to invest beyond its country’s boundaries in order to tap into new international markets. Investment evaluation concerning cosmetic industry, the Chilean economy is outstanding and the most appropriate to invest in for maximum efficiency and profitability. …show more content…
These types include mass consumers, representing 60%, semi-selective consumers, which represents 25%, and selective consumers, representing 15%. The average per capita annual expenditure in Chile by cosmetic consumers measures at 103 US dollars. This investment rate is relatively high and attractive to new entrants into the cosmetic industry in the country. The cosmetic industry is highly competitive, with local producers dominating the massive consumers, and foreign brands dominating the semi-selective and selective consumers (Waterhouse, Keast, and Brown, 2011). Total retail sales in the industry amounted to 1.9 billion US dollars, and the industry is forecast to rise by about 10% in the next five years. This growth forecast increases the scalability of cosmetic products for new market entrants as well as existing players. The cosmetic industry in Chile is composed of prominent multinational firms, several local producers, and a range of distributors of both local and international brands. Local cosmetic firms mainly focus on products with natural …show more content…
Triangle solutions should formulate a strategy to initiate planning of an investment move in the cosmetic industry in Chile.
2. The firm should conduct a market research on the target population to establish the potential of profitability, competitiveness, and relevance before investing in the country.
3. With the aging population in Chile increasing, the company should mainly focus on the brands targeting the age bracket between 50-80 years of age as the central goal.
Conclusion
Triangle Solutions would enhance its global competitive capacity as well as profitability by investing in foreign countries, with the most appropriate suggested in this study being Chile. Chile is the best potential investment destination in the cosmetic industry, particularly for a foreign company. The most suitable entry mode is through the establishment of a wholly owned subsidiary. Effective exploration and implementation of the recommendations made out of that would ensure the Triangle Solutions achieve its goals of being a leading competitor in the cosmetic industry