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Budweiser To Kleenex Advertisement Analysis

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The three commercials from Budweiser to Kleenex have some differences. The first two commercials are the same product but they have different explanations. The purpose of the first advertisement is to let four of the horses follow the puppy home because the man is just wanting to be happy that the puppy is still alive. This first advertisement is intended for family-friendly audiences. The tone of this commercial is happy and surprised. The point of this commercial that the man was so lucky that he has the puppy back to its home with four of the horses. The purpose of the next advertisement is that the people are leaving home and are leaving the dog behind. It is intended for family-friendly audiences because it shows the positive side of this …show more content…
The emotion appeal of this advertisement is mostly sympathy. The appeal is very effective. It is pretty much ethical for the emotional appeal and the emotion was not left out of the commercial. In the second commercial, the credibility is established. The dog was upset deeply because several of the people left the house which brings out the advertisement’s ethical point. The emotional (happy, sad, etc.) appeal of the advertisement is sympathy because of how emotional that dog is when several people leave the house. The appeal is really effective, ethical, and the emotional appeal was not left out of the commercial completely. The language did flow really well; however, the reasons were used in the middle and towards the end of the advertisement. The last advertisement did not have that much because the lab puppy just stood right in front of the plant and across from the Kleenex product. To compare three of the puppies from Budweiser and Kleenex, the first puppy stood up against the wolf along with four horses which is quite frankly a brave scene because of their actions. The second puppy from the second Budweiser commercial, however, was upset deeply because the puppy (or a dog) did not want to let the people leave the house. When a boy got back, the puppy’s emotion was really excited. The third puppy from the Kleenex commercial just stood

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