Although the world is blessed with an incredibly diverse population, every person has a family. The most relatable aspect in people’s lives are having those who are loving and caring. Dogs, friends, or family, every person has those who mean the most to them. In Budweiser’s Super Bowl Commercial in 2014, the ad campaign not only advertises their products but also advertises the importance of using their products responsibly. With a dog and its owner as its main stars, the commercial starts out with a preview of the years they have already spent together and showing their inseparable bond. It continues to show a moment when the owner leaves with a group of friends and a case of Budweiser. While the owner is gone, the dog is shown waiting anxiously, all night for his owner to come home. Although the owner does arrive home the next morning, the commercial states, “For some, the waiting never ended,” showing how the consequences of drinking and driving can affect others (Budweiser). With the credibility of Budweiser, they use logic and emotion to promote their products along with responsible behavior. Large company, like Budweiser, it is easy for them to become focused strictly on profit.
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With this commercial, Budweiser presents their product in a away most people would not expect. It brings attention to the controversial issue of drinking and driving. Most people agree that drinking and driving is absolutely unacceptable under any circumstance which makes this commercial easily relatable. This commercial puts the issue of drinking and driving into perspective and reminds viewers the responsibility that comes along with this product. Budweiser's credibility shows because they care about how their product affects other people and their customers. Although people usually do not want to talk about the negative topic of drinking and driving, Budweiser still thought its importance needs be displayed. This commercial displays the positive result when people drink responsibly and the negative result when not drinking responsibly. Showing both sides shows both of the outcomes. When drinking responsibly, people get to come home to their loved ones and those that care for them the most. On the contrary, when people do not drink responsibly, the commercial gives the viewers the negative outcome of people never seeing their loved ones again along with the loved ones not being able to see them. Having the two possible situations makes the viewers think about their own lives and how they can be responsible enough so they do not put their loved ones through a tragedy over alcohol. Bringing awareness to this hard topic is especially effective while being aired during the Super Bowl when more people are consuming alcohol. A friendly reminder from a large corporation to be responsible is a logical way to keep the roads a safer place for others and their customers. The main strength in this commercial is how it relates to the viewer's emotions. An introduction of a puppy growing up with its owner that has an exceptional love for his dog grabs people by the heart immediately. Happiness is oozing from the television screen until the owner leaves with a group of friends with alcohol. With the reputation alcohol has, the outcome
With this commercial, Budweiser presents their product in a away most people would not expect. It brings attention to the controversial issue of drinking and driving. Most people agree that drinking and driving is absolutely unacceptable under any circumstance which makes this commercial easily relatable. This commercial puts the issue of drinking and driving into perspective and reminds viewers the responsibility that comes along with this product. Budweiser's credibility shows because they care about how their product affects other people and their customers. Although people usually do not want to talk about the negative topic of drinking and driving, Budweiser still thought its importance needs be displayed. This commercial displays the positive result when people drink responsibly and the negative result when not drinking responsibly. Showing both sides shows both of the outcomes. When drinking responsibly, people get to come home to their loved ones and those that care for them the most. On the contrary, when people do not drink responsibly, the commercial gives the viewers the negative outcome of people never seeing their loved ones again along with the loved ones not being able to see them. Having the two possible situations makes the viewers think about their own lives and how they can be responsible enough so they do not put their loved ones through a tragedy over alcohol. Bringing awareness to this hard topic is especially effective while being aired during the Super Bowl when more people are consuming alcohol. A friendly reminder from a large corporation to be responsible is a logical way to keep the roads a safer place for others and their customers. The main strength in this commercial is how it relates to the viewer's emotions. An introduction of a puppy growing up with its owner that has an exceptional love for his dog grabs people by the heart immediately. Happiness is oozing from the television screen until the owner leaves with a group of friends with alcohol. With the reputation alcohol has, the outcome