This advertisement was published with the name “Refrescate este verano con J Balvin y Pepsi” (Refresh yourself this summer with J Balvin and Pepsi) on January 18th of this year. Pepsi makes an excellent use of pathos appeals in this commercial, since it makes the use of a famous Hispanic singer, J Balvin. The environment of this commercial is a warm day with traffic problems in a city. At the beginning, the characters seem to be bored because of the hot weather and the traffic in the city, but then J Balvin makes his appearance, and he begins to sing and share Pepsi sodas with everyone, and then the environment changes completely into a
This advertisement was published with the name “Refrescate este verano con J Balvin y Pepsi” (Refresh yourself this summer with J Balvin and Pepsi) on January 18th of this year. Pepsi makes an excellent use of pathos appeals in this commercial, since it makes the use of a famous Hispanic singer, J Balvin. The environment of this commercial is a warm day with traffic problems in a city. At the beginning, the characters seem to be bored because of the hot weather and the traffic in the city, but then J Balvin makes his appearance, and he begins to sing and share Pepsi sodas with everyone, and then the environment changes completely into a