(A & Taylor, 1983) A brand loyal consumer nearly always purchases the same brand, while a non-loyal consumer typically switches brands based on availability, convenience, price, or a brand promotion. Brand Commitment provided a definition of commitment as a stable preference that was bound by an attitude of resistance to change.
(Totten & Block, 1994) Note that it is rare for a consumer to purchase only one brand, and therefore define brand loyal consumers as those who usually purchase a particular brand.
(PRASHANT SRIVASTAVA, 2010) Prashant Srivastava and Deborah l. Owens (2010) investigates the effects of personality traits of preference for consistency (PFC), resistance to change, agreeableness, introversion, openness to experience, and …show more content…
Ducker says, “The purpose of any business is to create a customer. It is the customer who determines what a business it is the customer and he alone, who through being willing to pay for goods or services, converts economic resources into wealth, things into goods. What a business thinks it produces is not of first importance. What the customer thinks he is buyingwhat he considers value, is decisive, it determines what a business is, what it produces and whether it will prosper’ therefore, the basic requirement of marketing is to study the consumer/buyer behavior.
(Bandyopadhyay & Martell, 2007) if the non-user has a tendency towards a certain product then this non user is a potential customer in the future and the marketers must focus on them. Multiple users are the users who buy several brands at the same time where single users buy one brand.
(Reichheld F F & Sasser W E Jr. , 2000) Loyalty acts as an important indicator of successful marketing strategies. Marketing efforts or situational factors can lead to shift in customer behaviour; however, loyal customers have the commitment to repurchase the same …show more content…
The result revealed that, consumers’ motivation to use laptop and brand association criteria work separately. They consider battery lifetime (brand association) as important feature while satisfying those purposes. Consumers’ attitudes are shaped up by others, especially by family members while buying high-involvement products. Respondents show a positive association between their attitudes with one of the highest ranking laptop Apple. Like other products, consumers’ perception for choosing laptop relies upon different sources of
(Totten & Block, 1994) Note that it is rare for a consumer to purchase only one brand, and therefore define brand loyal consumers as those who usually purchase a particular brand.
(PRASHANT SRIVASTAVA, 2010) Prashant Srivastava and Deborah l. Owens (2010) investigates the effects of personality traits of preference for consistency (PFC), resistance to change, agreeableness, introversion, openness to experience, and …show more content…
Ducker says, “The purpose of any business is to create a customer. It is the customer who determines what a business it is the customer and he alone, who through being willing to pay for goods or services, converts economic resources into wealth, things into goods. What a business thinks it produces is not of first importance. What the customer thinks he is buyingwhat he considers value, is decisive, it determines what a business is, what it produces and whether it will prosper’ therefore, the basic requirement of marketing is to study the consumer/buyer behavior.
(Bandyopadhyay & Martell, 2007) if the non-user has a tendency towards a certain product then this non user is a potential customer in the future and the marketers must focus on them. Multiple users are the users who buy several brands at the same time where single users buy one brand.
(Reichheld F F & Sasser W E Jr. , 2000) Loyalty acts as an important indicator of successful marketing strategies. Marketing efforts or situational factors can lead to shift in customer behaviour; however, loyal customers have the commitment to repurchase the same …show more content…
The result revealed that, consumers’ motivation to use laptop and brand association criteria work separately. They consider battery lifetime (brand association) as important feature while satisfying those purposes. Consumers’ attitudes are shaped up by others, especially by family members while buying high-involvement products. Respondents show a positive association between their attitudes with one of the highest ranking laptop Apple. Like other products, consumers’ perception for choosing laptop relies upon different sources of