a. Cultivating Culture: One of the most prominent trends among businesses right now is cultivating culture. The main reason is because culture gives a sense of community which provokes people to care about those around them and the business itself. According to Interbrand Leading Brands, “Culture is living and breathing; it takes active cultivation. It’s not solely an HR initiative nor a marketing ploy. It’s a way of doing and being. Culture is the responsibility of everyone inside the organization”. In order to cultivate culture, it takes unity in the community to foster a successful business. Interbrand Leading Brands furthers their assertion explain it takes key elements to cultivate culture: partners, experience, coaches and behavior. The
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Technology Growth: Technology accelerates growth. It is no secret that technology is constantly evolving and becoming better. Moore’s Law states processor speed doubles every 18 months. Technology progression is astonishing and very powerful, but it needs a brand. Interbrand Leading brand writes “Merely implementing the latest technology without the brand as a filter misses the opportunity to create a powerful bond between people and business. Brands humanize technology”. What an insightful piece of information: brands humanize technology. Businesses must implement the technology, but then connect to the customers with a brand. It is a two sided coin, they both need each other. The brand is the one side, and technology is on the flip …show more content…
They released self-driving cars, but made sure to have sophisticated Uber design branded into the cars exterior. This created brand recognition and appreciation. Arizona is one of the first places to allow this pioneering technology service. As Andrew Hawkins writes “residents of Tempe, Arizona, can hail a self-driving Volvo XC90 SUV on Uber’s ride-sharing platform. Uber also makes sure customers feel safe at all times with an Uber engineer that can take over the vehicle at any time. This is a brilliant example of brand and technology coming together to appeal to consumer behavior.
2. Within the interbrand’s analysis, is listed the 10 components that they evaluated to determine the leading global brand list (page 30). Pick 2 of these capacities and reflect on why, in your opinion, these qualities influence value creation and brand
Technology Growth: Technology accelerates growth. It is no secret that technology is constantly evolving and becoming better. Moore’s Law states processor speed doubles every 18 months. Technology progression is astonishing and very powerful, but it needs a brand. Interbrand Leading brand writes “Merely implementing the latest technology without the brand as a filter misses the opportunity to create a powerful bond between people and business. Brands humanize technology”. What an insightful piece of information: brands humanize technology. Businesses must implement the technology, but then connect to the customers with a brand. It is a two sided coin, they both need each other. The brand is the one side, and technology is on the flip …show more content…
They released self-driving cars, but made sure to have sophisticated Uber design branded into the cars exterior. This created brand recognition and appreciation. Arizona is one of the first places to allow this pioneering technology service. As Andrew Hawkins writes “residents of Tempe, Arizona, can hail a self-driving Volvo XC90 SUV on Uber’s ride-sharing platform. Uber also makes sure customers feel safe at all times with an Uber engineer that can take over the vehicle at any time. This is a brilliant example of brand and technology coming together to appeal to consumer behavior.
2. Within the interbrand’s analysis, is listed the 10 components that they evaluated to determine the leading global brand list (page 30). Pick 2 of these capacities and reflect on why, in your opinion, these qualities influence value creation and brand