Rhetorical Analysis
Universally, people are unable to shove away the natural desire for "stuff." The media promotes new inventions because society will always be interested in the latest and greatest. However, sometimes it can be difficult to see past the exaggerated claims of a new item, and advertisers will not stray from outlandish when describing their products to draw in curious customers. In this mock article from The Onion, the author jokingly pokes innocent fun at public advertising means through the usage of jargon, over exaggeration, and sarcasm.
In order to draw readers' attention away from possible absurd claims of new products, advertisers accordingly use sophisticated jargon. Jargon is used to draw readers' attention away from questioning what the implication of the word or phrase really is. While expounding on the function of the MagnaSoles inserts, the author chooses phrases such as "special resonator nodules," and "vibrational biofeedback," to shift the readers' focus from doubt to awe at the meaningless, but intellectual sounding, scientific jargon.
Conversely to the fanciful jargon, extensive exaggeration is applied in this mock article for the purpose of ridicule directed towards public advertisements. The way the exaggeration is applied in this text is a dual threat; it heightens the curiosity in …show more content…
Societies globally are drawn to the latest and greatest, and advertisers take advantage of this natural inclination. The purpose of this text was not only to comically mock advertisers- it was to question the way things are currently done. By using all of these rhetorical strategies, the author is pointing out a problem and encouraging his audience to put into consideration how being focused so much on personal desires can lead to easily being swayed by
Universally, people are unable to shove away the natural desire for "stuff." The media promotes new inventions because society will always be interested in the latest and greatest. However, sometimes it can be difficult to see past the exaggerated claims of a new item, and advertisers will not stray from outlandish when describing their products to draw in curious customers. In this mock article from The Onion, the author jokingly pokes innocent fun at public advertising means through the usage of jargon, over exaggeration, and sarcasm.
In order to draw readers' attention away from possible absurd claims of new products, advertisers accordingly use sophisticated jargon. Jargon is used to draw readers' attention away from questioning what the implication of the word or phrase really is. While expounding on the function of the MagnaSoles inserts, the author chooses phrases such as "special resonator nodules," and "vibrational biofeedback," to shift the readers' focus from doubt to awe at the meaningless, but intellectual sounding, scientific jargon.
Conversely to the fanciful jargon, extensive exaggeration is applied in this mock article for the purpose of ridicule directed towards public advertisements. The way the exaggeration is applied in this text is a dual threat; it heightens the curiosity in …show more content…
Societies globally are drawn to the latest and greatest, and advertisers take advantage of this natural inclination. The purpose of this text was not only to comically mock advertisers- it was to question the way things are currently done. By using all of these rhetorical strategies, the author is pointing out a problem and encouraging his audience to put into consideration how being focused so much on personal desires can lead to easily being swayed by