Weasel Words: The Art Of Saying Nothing At All By William Lutz

“Weasel Words: The Art of Saying Nothing at All,” by William Lutz, gives a brief overlook about how advertisers present their products to the public. What many advertisers like to do is use many words along with their product to make it into something that is not true at all. The use of Weasel Words is a powerful tool to draw the attention of the buyer. When the advertisers use the words, such as, “New and Improved,” or “Acts fast,” it would cause you to buy it without actually knowing what is “New and Improved,” or if it actually, “Acts Fast.” This is a huge problem today because the advertisers are using little details to completely manipulate someone into buying their product. There are many examples of how a company can use “Weasel Words,” to completely trick someone into buying something. The use of “Weasel Words,” is an effective way to buy their product. For example, many products have the …show more content…
The use of the phrase, “Acts Fast,” is another way buyers are tricked into buying something. The words, “Act,” or “Works,” are very popular “Weasel Words,” to draw the attention of the buyer. This phrase is used mostly along with different medicines total the buyer that it works faster than it actually does. "Acts on the cough control center,’ ask yourself what this cough syrup is claiming to do. Well, it's just claiming to "act," to do something, to perform an action.” According to Lutz, the meaning of, “Acts Fast,” doesn’t really mean it acts fast at all. Medicines usually don’t act immediately either, but the advertisers love to use the phrase, “Acts Fast,” to trick the buyer into thinking it really acts so fast. In fact, this phrase doesn’t mean anything at all, so wouldn’t this be false advertising if something is said but it is not the truth. “Weasel Words,” are indeed, to powerful and legal to use in different product and markets.