The Adverts

Introduction: Good morning everyone, my purpose here today is to show you the comparison between a modern and a vintage advertisement, I will show you the types of social classes that are being presented in theses adverts. These advertisements had been created in two very different era 's where their social classes are based on the same group but share different minds. Next slide Brand and product details: The vintage advertisement was created in the 1950s by Phillip Morris his company was made…

When I started to film my advert, the location where I was filming was only open for 2 hours which didn’t give me a lot of time, so I made the decision to film everything inside the building because I could do all of the shots that were outside the following day, doing this gave me more time to spend on the shots inside. The one problem I ran into whilst shooting was that the camera wasn’t charged so I had to spend 20 minutes charging the camera, instead of doing nothing for that time I decided…

that this was a very creative way of engaging the target audience and putting social issues to rest. Having the competition was a very unique way of pulling the attention of the audience, especially when there’s food involved. BBDO has touched many adverts in the most creative way, and SingTel’s Hawker Heroes was one…

The Vogue May 2014 edition had 86 adverts and a total of 10 black models were featured they all had weaves. Harper’s Bazaar 2014 edition had 70 adverts of which only 2 black models were featured and they had some type of extensions in their hair none of which were featured in hair adverts but 1 black female model was featured in a makeup advert. In Harper’s Bazaar 2015 had a total of 168 adverts and only 13 models that were black and they had weaves. My textual analysis…

appreciate the power that television advertising has on the dietary choices of children (Hasting, 2003). For instance (Wicks, Warren & Fosu, 2009) found that visual effects and animations distract children from underlying information hidden in television adverts. Such as nutritional disclaimers indicating an unhealthy product high in sugar and salt. Animations designed for children are normally collated with cartoon-related characters which overtime becomes an essential part of brand recognition…

Advertising, simply put is paid adverts in order to grab the attention of consumers and direct it towards an idea, and then connecting that idea to a product being sold. However as the modern world continues to progress, and the way we obtain information drastically changes, from television and radio based to mostly the internet, the morality of advertising has been called into question once more. Advertising has become a part of everyday life and most americans are more than aware of it. Every…

2013) and Sauza Tequila (Porter J. 2012) adverts have combined for 240,314. While not staggering in total number of viewers, there is clearly an attraction towards this type of marketing. In addition, these were original postings and do not include shares and additional numbers of viewers. How do these marketing campaigns generate positive attention from women? In a business atmosphere saturated with advertisements objectifying women, these adverts have seemingly done the same thing, except in…

assumptions about advertising images. The first is that adverts can be considered aesthetic objects. This involves the image of the ad being fundamentally pleasing or desiring to consumers. In relation to femininity, this demonstrates how ads, in order to be successful, must convey attractive woman who are deemed, by society ‘flawless’ or ‘perfect’ in order for other women, and consumers in general to find the advert effective. Secondly, adverts are socio-political artefacts meaning they reflect…

There is a lot of confusion amongst people new to the Internet as to exactly what AdWords are. This confusion is often compounded by the presence of another term in the online advertising world called AdSense. In addition to stating exactly what AdWords are, explaining the difference between AdWords and AdSense is probably the easiest way to clear up this confusion. What Are AdWords • AdWords are advertising campaigns that are set up through Google to drive highly targeted traffic to a blog or…

Despite these challenges against gender stereotypes, the advert does reinforce the main idea of a woman being someone to be looked at- hair shining, fit, beautiful, well-proportioned, young, desirable. This somewhat objectifies women because they are expected to be sexy which tends to be a male view on it. It…