The Adverts

The Absolut Vodka was leading the same advertising campaign for over 20 years, and created over 1500 adverts. Recently they have changed general perceiving their brand. In the past the main role in adverts determined the bottle. The bottle was signifying purity and simplicity. The bottle was uncomplicated and it was based on old Swedish medicine bottle. It indicates the uniqueness of the product. Furthermore, the name of the brand can also be exceptional. The last letter ‘e’ has been removed…

audience as it highlights that tobacco consumers are subject to premature death. Once the cigarettes are lighted they will burn themselves out and harm the smoker. The logical connection of the object and its effect on the people builds ethos in this advert. The audience believes it because it is logically accurate and is subtly shown in the image. This image with a text is genuine therefore it has more ethos as it is creating awareness and letting the audience know where this habit will take…

Tv adverts are advertising snacks such as sweets, biscuits, crisps and sugary drinks non-stop and as each day goes by it is becoming increasingly unlikely that you will come across a food advert which is promoting healthy eating. Children spend countless hours in front of a tv or on the internet, so companies are taking advantage of this by advertising…

Also to can help you if you have want to expand your business. You probable would use TV advert as it very expensive so as alternatives you want to use YouTube. I would recommend that create a YouTube page as this can help you reach target audience and you can have video tell about you. Also help YouTube page would much cheaper than adverts on TV. Logo Design In this section I will be talk about how the logo create using Photoshop and the tools I used. First…

technology as a way of communicating to a certain audience. An example of such is an advert from footlocker, whose sole aim is to connect to a younger audience to their product line and what new the company is offering. The onscreen communication footlocker uses is online adverts as a form of electronic message. Footlocker is known for having celebrities featured in their adverts. An example of this is one of footlocker adverts, which feature the NBA legend Shaquille o Neil and the rapper…

television advert, we see how gender roles are played out within the context of a sports field. The way the characters are positioned within this space provides an example of the social rules related to the performance of gender that manage this space. Masculine power, both physical and social, is valued as a trait that boys should aspire to and should possess in order to properly execute their own performance of gender. The contrast between this and the way women are positioned in the advert…

product, person or idea to a specific market. The analysis of two contrasting advertisements – I Am Jamie Oliver JR. by Nikon and Elegance is an attitude by Longines – assists in the evaluation of the effectiveness of each ad. In the case of these two adverts completely different products are being promoted to the same target audience, the audience being families, and as for the products; Nikon is selling a camera and Longines a watch. Even from first glance it is evident that the first ad uses…

Ben & Jerrry’s is to make high quality ice creams with original flavours, that’s why it uses quality products and creates new flavours which consumers can’t find in an other brand. But also by its communication, the company uses humour for its adverts, website, packaging and flavours. The name of the flavours are often puns (e.g : Fairly Nuts, Jamaican me crazy). Its main competitor Haagen Daz, uses sensuaility for its advertising as if to eat an Haagen Daz give the same sensations that to…

mental development. Marketing aimed at children, due to national legislation, cannot contain vulgar sexual references, such as nudity, and drug usage that may possibly be seen by adults in post watershed adverts. This relies in advertisers being able to develop less sexualised versions of adverts for younger viewers to remain within the law. The advertisers are challenged to not use “disproportionate segment…

want, whenever they want. It creates a cave like effect, deceiving the users into depending on their phone to truly see reality. The advertisement for a smartphone like Apple’s iPhone 6s exudes to the security of ignorance. The main objective of the advert shows that the iPhone does not take the person out of the cave, but pushes them further in it. The advertisement uses the younger generation’s dependency on socializing digital to sell their product by using characters, cinematography,…