Sustainable agriculture

Introduction This environmental analysis outlines the structure of the Natural and Specialty Food industry by analyzing how the industry functions, the markets it serves, and the competition it faces. It is important to understand what is considered as “natural” or a “specialty” food. The U.S Food and Drug Administration (FDA) does not define the term “natural food”, but the agency has not objected to the use of the term if the food does not contain added color, artificial flavors, or other…

With much attention on America’s obesity problem, have food companies and marketing experts taken advantage on society’s growing concern of healthier eating? There has been much debate on food production and labeling and as to whether or not eating a more organic lifestyle is healthier. From “organic” to “Non GMO” do these labels ensure safer eating habits? What exactly does organic verses conventional eating mean? Are there any distinguishable differences in them? Why is it so much more…

In a society that is concerned with being active and healthy, there are a variety of “health foods” available at the grocery store. With all the fancy labels and claims of being “lower in calories” or “fat free” it can be confusing which of these foods are healthiest. The answer can be found most obviously in the produce section. Organic foods offer an alternative to conventional products. Produce, meats, and a variety of other products grown organically are available at most grocery stores.…

even perhaps begin to shop at organic food stores and live a healthier life as a result. However, although Michael Pollen acknowledges that in some instances the cost of organic foods may be coming down, he also does acknowledge that organic or sustainable foods can in general cost significantly more than traditional corn based food products. For those who do not belong to a privileged class and wish to change their eating habits to healthier alternatives such as organic food, this can perhaps…

beginning with the farmer cooperative. Since then, they have established several other support, conservation, and agronomy centers all over the coffee producing regions of the world. These centers aid in improving farming and coffee quality, developing sustainable farming practices and encouraging long-term health and stability with an overall intention to reduce the corporate and subsidiary effect on climate change. Additionally, Starbucks has steadily increased the amount of funds made…

Sprouts Farmers Market: A Few Smart Reasons to Invest Sprouts Farmers Market (SFM) is following a compact business strategy. Its stores are smaller than a typical supermarket focusing on fresh food, produce, healthy food, and vitamin supplements. Sprouts Farmers continues to be well-positioned for today’s growing number of health conscious consumers who are looking to eat healthier at affordable prices. Sprouts proves that eating healthy can be affordable. Sprouts is one of the fastest and…

MARKETING ANALYSIS Organic food culture refers to a recent social and cultural trend in which there has been an increased interest in organic food due to the increase of media coverage on health, food safety, and environmental dangers of pesticides. This assertiveness considers food a central requirement for health, but it does not neglect the aesthetic (concern with beauty) or hedonistic (pleasurable) aspects of food consumption. This trend in the way people are eating crosses many aspects of…

John Mackey, the CEO of Whole Foods, states that “No business stays on top in its niche forever. Everything has a life cycle. It has its day in the sun, and then it fades.” In my opinion, I believe that what John Mackey said is completely true and it is very good that a CEO of a company can admit that. Our world is constantly changing, and as technology changes, new competition arises that can create a boost for a certain company but can also hurt other companies. When Whole Foods started, there…

Will Allen, the author of the text, through his extensive hard work paired with his undying determination, was able to strengthen communities of people through the concept of growing one’s own food. His ideologies, along with his tactics, would be useful for any community, regardless of its location. This sort of movement is especially helpful for people who live in suburbs or in cities and are surrounded by food that does not help them sustain a healthy lifestyle or a well functioning community…

If target decides to acquire Whole Foods, then its first objective should be to launch a rebranding campaign. For many consumers Whole Foods has an image problem. While consumers like the stores and what they sell, they feel that they cannot afford to shop there. Whole Foods is not going to ever be a mainstream market, but they can take steps to attract more customers. Target national advertising campaign can position the brand as more than just a high priced, organic grocery store. This is…