LVMH

LaCroix is the Beyonce of the beverage world, rising from a humble niche market to absolute domination and saturation in a short time. Starting in Wisconsin in the 1980’s, LaCroix appealed to the “health-conscious, budget-wise women in middle America” (Nelson, 2016). Now, LaCroix can be found in every college student's fridge, hip office, and beyond. So how did a product lay essentially dormant for decades, and then within a year or two burst into every store in America? A key appeal of…

Fast fashion system mainly contains two components that make it superior from other systems. One component is short production and distribution lead times, which helps match supply and demand so eventually minimize the gap between them. Another component is highly fashionable design capabilities that enhance the desires of consumers and increase sales (Cachon and Swinney, 2010). As a fast growing fast fashion brand, Zara is “the most innovative and devastating retailer in the word”, called by…

Tiffany and Co. is an American luxury jeweler that is particularly known for its timeless jewelry designs, superior craftsmanship and their signature engagement ring (Tiffany.com, 2017). This iconic brand features several luxurious jewelry collections along with watches, fragrances and men's accessories which are available through 300 stores worldwide (Press.tiffany.com, 2017). To reinforce its commitment to superior diamonds, Tiffany & Co. gives each of its customers the signature Tiffany Blue…

1. Brand YG taking over Z2 and the reasons for the takeover? Company X produces luxury fashion brand – YG - The Y generation. The brand is hugely successful in the UAE and GCC market with a market share of 30% in the medium fashion brand market. The Brand is solely owned by a family business in Dubai. The brand was established in 1995 and was hugely successful during the financial crisis period, as customers preferred the ‘not so expensive brands’ during the crisis period. The brand’s market…

The L’Oreal Group, which is has its centered in Paris, is the world's largest company which caters to the beauty and grooming products. The company majorly works in the cosmetics business and personal grooming products as hair colour, sun screen lotions, fragrances and other skin treatment products. Its wide range of products span from the dermatological to pharmaceutical fields. L’Oreal is also technologically advanced and the R&D department has numerous patents in the US. It offers its…

Strengths in the SWOT analysis of Burberry Iconic fashion Brand: Having 156 years of long history, Burberry brand remains synonymous with British fashion. However, the company’s more recent fortunes have become more influenced by the tastes and aspirations of the Chinese market. It’s a manufacturer of Clothing, fragrances & fashion accessories. Burberry has always been known for providing high quality & long lasting garments for the customers. Distinctively checkered pattern – Instantly…

EVOLUTION: Amir Adnan is a Pakistani fashion brand for men. The brand boasts to have re-introduced the traditional sherwani in a contemporary and modern manner, and also to end up being Pakistan's very first international menswear label. Amir Adnan began its operations in 1990 with a collection of distinctive couture neckties, handmade by an imaginative, creative and experienced banker. The brand swiftly grew to become a pioneer in making traditional men’s clothing, particularly the sherwani,…

Have you ever thought about the 19th century? Well, the Victorian Era, named after Queen Victoria, is considered to be a time of great accomplishments and riches. Many of the great items from this era, like the clothes, food, and the privileges of being rich, are some things people sought out. However, not everyone got to experience the luxury of being rich and high class. One of the most accomplished minor art forms during the Victorian Era were their clothes. Over this time period many…

Introduction The luxury brand, Michael Kors, was first established in 1981 by owner, head designer, and name-sake Michael Kors. The company is popular for producing handbags, watches, perfumes, women’s wear, men’s wear, and couture, (About Us). Michael Kors has also adopted innovating marketing strategies which attract their wide customer range. For the past thirty-six year, Michael Kors has demonstrated their ability to thrive and succeed in the always changing fashion industry. After careful…

And, there also are concerns for luxury brands managers that for pricing. In one aspect, less discount promotions on the websites are involved in compared to high street fashion websites, which might affect consumers on online purchase. In USA, UK or Europe, there are huge discount events, such as summer sales, winter sales as well as Christmas sales for almost 50% off, whiles in China, there are few of promotions with 80% off, even some of them 90% off only, with a much higher aftersales price…