LVMH

Marissa Carter is the founder and CEO of the revolutionary Irish tanning brand, Cocoa Brown Tan. The very successful Irish entrepreneur is just thirty four years old. She is a beauty editor as well as a media contributor who has become widely known and recognised in the beauty industry. The famous Cocoa Brown Tan launched just over 5 years ago, in November 2012. She has since been acknowledged for her innovation and her entrepreneurial success. She has won several awards such as 2013 Image…

Christian dior is a European luxury goods company run by Bernard Arnault, a French businessman who is also the world's largest luxury goods group. The company was founded in 1946, by the same designer Christian Dior founded (Christian Dior), now the company design and retail clothing, leather goods, fashion accessories, shoes, jewelry, watches, perfume, cosmetics and skin care products, at the same time, keep it as a recognized Couture (Christian Dior Couture division), the creator of the…

INTRODUCTION Louis Vutton himself founded Louis Vutton, originally called Louis Vutton Malletier in 1864. The name is further shortened to LV and its mark is found in almost all of its products, which range from bags, trunks, shoes, watches, accessories. Louis Vutton is very well renowned and is one of the largest fashion houses. Gucci was founded in 1921 by guccio Gucci. It’s an Italian fashion house part of the Gucci group. It’s the best selling Italian brand. Its deals in luxury good as…

Introduction When most of us are looking through catalogs or online for the latest in beauty products and cosmetics, the brands Sephora and MAC cosmetics always pop up. Both franchises are extremely popular in North America as well as many other countries all over the world. Although MAC opened over a decade after Sephora, their influences in the beauty industry are incredible as well as incredibly diverse. Their influences may be great with many similarities, but there are also plenty of…

This arming cap is made of cotton and is thickly lined with fiber fill. Features quilted construction with a tie cord. Machine washable. This version of ancient Greece helmet is made of 18-gauge steel and has been plated in an antique bronze. Features black and natural striped horse-hair crest and a padded adjustable liner and chin strap. This classic helmet, one of the most popular versions depicted and worn during medieval times is made from 18 gauge steel. Features narrow eye slits for…

The luxury brand, Michael Kors, was first established in 1981 by owner, head designer, and name-sake Michael Kors. The company, which caters to a wide range of customers, has gained popularity for their handbags, watches, perfumes, women’s wear, men’s wear, and couture. While producing a variety of products, Michael Kors has also adapted innovating marketing strategies which attract their customers. Over the past thirty-six year, Michael Kors has demonstrated their ability to thrive and succeed…

When you consider global luxury brands, how does the physical space they ‘reside’ in extend and exemplify the brand and create deeper brand value and engagement for the consumer? The concept of luxury brands comprises of both luxury products as well as brands. It distinguishes similar concepts like premium and masstige products. It also distinguishes in between the various kinds of luxury brands and products like exceptional or accessible products or the star brands and connoisseur brands…

As I wake up listening to the birds chirping I thought to myself what it would be like to be outside of the house and to make new friends. I had just moved into a new house with amazing foster parents. I just started going to a new school in New York City and the school was named Napoleon Academy. I had a hard time finding foster parents that would want to adopt me. Now, I have great foster parents named Bob and Rue. They are pretty rich if you ask me comparing to what my other parents provided…

In China, luxury counterfeit becomes the substitute good of luxuries because it acts as a perfect camouflage to prevent people who are unable or unwilling to pay for the real from being marginalized by the higher social circle. Nowadays, an increasing number of Chinese consumers rely heavily on look-alike luxury products to create self-actualization and fulfill their desired social identities. This paper primarily addresses how luxury counterfeits satisfy Chinese consumer’s identity desires and…

Industry Analysis Coach Inc. is a major leader in the luxury handbag market. The company began as a family-run business in 1941. Six artisans handcrafted a variety of leather goods using skills handed down from generation to generation (Coach.com). Coach was first famous for its leather and its production of women 's quality handbags. In 1985 Coach was sold to Sara Lee and during this time experienced rapid expansion. Coach has significantly expanded its product line to not just women 's…