Z- Journalism Exam

Front 1

. Another name for a magazine is a ______.

Back 1

periodical

Front 2

The three stages of media development are (1) ______, (2) and (3) ________.

Back 2

<elite>, popular <specialized>

Front 3

. ______ is the opportunity for an advertiser to place an ad near a particular article, at an extra cost.

Back 3

Adjacency

Front 4

CPM means cost per ______.

Back 4

thousand

Front 5

Investigative journalism conducted with the goal of bringing about social reform was called

Back 5

muckraking

Front 6

______ are magazines produced on cheap paper with a low cultural reach.

Back 6

Pulps

Front 7

Vogue and Essence are examples of ______ magazines; Mother Jones and National Review are examples of ______ magazines.

Back 7

women’s>, <political>

Front 8

______ magazines focus on a particular business.

Back 8

Trade

Front 9

Another term for literary magazines is ______ magazines.

Back 9

little

Front 10

Small, inexpensive publications called ______ are put out by people who are enthusiastic about a topic, often an obscure one.

Back 10

zines

Front 11

. The first magazine was developed in

Back 11

Germany

Front 12

Seditious ______ laws were established in colonial America, making it illegal to criticize the government

Back 12

libel

Front 13

The ______ press consisted of newspapers owned or supported by political parties; the ______ press were newspapers that provided news of business and shipping

Back 13

<partisan>, <mercantile>

Front 14

The Federalist ______ were essays that explained the new federal government to early Americans.

Back 14

Papers

Front 15

The opinion of the newspaper is expressed on the ______ page.

Back 15

editorial

Front 16

. ______ news stories are about current events that have impact on people’s lives.

Back 16

Hard

Front 17

The part of the newspaper industry aimed at particular cultural groups is called the ______ press.

Back 17

ethnic

Front 18

The ______ press consisted of inexpensive, advertiser-supported newspapers that appeared in the 1930s.

Back 18

penny

Front 19

The news ______ is the total amount of space in a newspaper than can be devoted to editorial content versus advertising.

Back 19

hole

Front 20

In the inverted ______ style of writing, the most important information is in the first paragraph.

Back 20

pyramid

Front 21

Early types of paper include ______ made out of a reed and ______ made from animal skins.

Back 21

papyrus>, <parchment>

Front 22

The ______ was a book developed by Romans in the first century AD, and was the first book to resemble today’s familiar form

Back 22

Codex

Front 23

Technological determinism is the theory that states that the introduction of new ______ changes ______, sometimes in unexpected ways.

Back 23

technology>, <society>

Front 24

Pulp novels, also known as ______ novels and popular in the 1860s, were printed on cheap paper made from wood pulp.

Back 24

dime

Front 25

Public domain is the realm embracing works on which the ______ has expired

Back 25

copyright

Front 26

A paperback book with a larger trim size than the standard mass-market paperback is called a/an ______ paperback.

Back 26

trade

Front 27

An e-book is one that exists as a ______ file.

Back 27

digital

Front 28

The publishing industry categorizes books as: trade, educational, ______, professional or specialty.

Back 28

reference

Front 29

. ______ are the author’s share of the net amount of a work’s revenues.

Back 29

Royalties

Front 30

The ______ editor is one who obtains books to be published; the ______ editor is one who works directly with the author during the writing of a book

Back 30

acquisitions>, <developmental>

Front 31

The ______ press refers to a publisher that requires its authors to pay the full cost of producing their own books

Back 31

vanity

Front 32

. ______ is information that is spread for the purpose of promoting a doctrine or cause

Back 32

Propaganda

Front 33

Modeling is the ______ of behavior from media.

Back 33

imitation

Front 34

Content ______ is a research method in which observers systematically analyze media subject matter.

Back 34

analysis

Front 35

Variables are isolated and observed in a/an ______ experiment.

Back 35

laboratory

Front 36

sampling ensures that every member of the population being studied has an equal chance of being chosen.

Back 36

Random

Front 37

Selective ______ is the process by which people with different attitudes interpret the same messages differently

Back 37

perception

Front 38

The two-step ______ is a communication process in which media effects travel through opinion leaders

Back 38

flow

Front 39

Media investigations devoted to practical, commercial purposes is called ______ research.

Back 39

applied

Front 40

Cultural ______ is research based on careful observation and thought rather than on controlled experiments or statistics.

Back 40

studies

Front 41

Sociologists call people born since the 1980s ______.

Back 41

Millennials

Front 42

Prior ______ is the prevention of publication by the government.

Back 42

restraint

Front 43

that prohibit monopolistic practices in restraint of trade are called ______ laws.

Back 43

antitrust

Front 44

. Messages that return from the ______ of a message to the source of that message are called ______.

Back 44

receiver>, <feedback>

Front 45

. Messages conveyed through an interposed device rather than face-to-face are called ______ communication.

Back 45

mediated

Front 46

A combination in which the whole is more than the sum of its parts is called ______.

Back 46

synergy

Front 47

Mass communication consists of media messages transmitted to ______, widespread audiences

Back 47

large

Front 48

are those who determine what messages will be delivered to media consumers.

Back 48

Gatekeepers

Front 49

Convergence is the ______ of technologies, industries, and content, especially within the realms of computer, telephone, and mass media

Back 49

merging

Front 50

. Cultural imperialism is the ______ of a nation’s customs by those of another country

Back 50

displacement