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59 Cards in this Set
- Front
- Back
Construal processes
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Context plays a huge role in how we understand the world
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Heuristic
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Experienced based method of learning: relies on natural assessment to make a judgment (often automatic & effortless, insensitive to important factors) ; intuitive strategy (sometimes deliberate, sometimes not), that's founded on a natural assessment to reduce a complex task of predication to a simpler judgment operation
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Mental Representations
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How we make decisions (not based on objective states)
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Pareto optimality
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Best outcome for all
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Bias
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Produced by Heuristics that don't follow normative rules
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Representativeness
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judging probability by similarity
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Availability
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Judging probability by the ease with which instances come to mind
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Anchoring
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Irrelevant starting point
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Affect heuristic
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judging an item's merit by the emotion it generates
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Fundamental attribution error
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judging dispositions based on observed behavior, with insufficient weight given to the situation
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Bias-belief affect
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people attempt to be logical, but are influenced by prior beliefs
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Curse of Knolwedge
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find it difficult not to be affacted by knowledge we know, eg. if we know something and others don't
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Confirmation bias
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people look for evidence that confirms their prior beleifs
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Naturalistic Decisions
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Decisions made in time pressure, high stakes situations, often by experts with inadequate information
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Recognition-primed decision model
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people satisfice: look for first work-able option
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Law of Similarity
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Like causes like/appearance is like reality
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Law of Contagion
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once in contact, always in contact
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Natural assessments
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properties are perceived wo/much attention (eg. size, distance, similarity, causality, novelty/surprise value, familiarity, affect)
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Perscriptive analysis
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describes behaviors, recognizes our limitations
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Conjunction Fallacy
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Logical fallacy when it is assumed that specific conditions are more probable than a single general one. (Linda)
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Actuarial models
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explicit models based on pre-existing relationships, out-perform experts because: consistent, properly weigh cues, only use valid cues
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Clinical models
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may out-perform actuarial when, judgments are based on theory, rare events/outliers that don't fit into the statistical model
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Regression Fallacy
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thinking that there is a correlation between events, when its just regression to the mean
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Frequency Tree
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way in which to correctly display the correct thinking process when judging hypotheses
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The Iron Law of Signal Detection
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Prediction is never perfect, if criterion is more lenient (less evidence needed), probability of correct positives increases. Way to get minimal error. Make criterion more rigorious: improve prediction equation, partion better, but prediction is never perfect & both error types have negative consequences (Linear Correlation coefficient: best fitting straight line through scatter plot)
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Validity
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correlation of predictors w/criterion
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Proper Linear model
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weights given to predictors to optimize relationship between predictors & criteria
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Bootstrapping
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use judge's prior predictions to get to the core of their knowledge
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Inherent Limitations of prediction
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the more invested/important an issue, the more we want to ignore these limitations and the worse our predictions
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Confirming feedback
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feedback confirms that our prediction is right (also happens by repetition)
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Overconfidence cause by
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Attentional & Motivational factors
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Implicit Memory
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memories can be implanted w/leading questions
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Social inferences
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fast, automatic, effortless (this is where stereotypes come from)
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Impact/Duration Bias
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overestimate the duration of their affective responses to negative events
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Focusing Illusion
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When anticipating future events, people exaggerate the importance of things that change in the future, but ignore the things that would stay the same
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Optimistic reinterpretation
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revise beliefs about behavior, explain away failure, reinterpret outcomes
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Inside view
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focus on singular info. Of the event at hand, this particular case
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Outside view
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focus on distributional stats/base rates, past behavior, population
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Subjective Construal
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Variability in person's construal of events/meaning of fundamental concepts
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Bias of Prior & implicit associations:
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eg. Blitzkrieg v. quickstrike
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Bounded awareness
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our minds make predictable mistakes in what to pay attention to
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Inattentional blindness
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we are looking selectively (eg. the gorilla on the basketball court)
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Change blindness
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often don't explicitely notice changes in the environment
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6 Cues used in natural assessments
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affect, novelty/surprise value, similarity/representativeness, causality, ease of recall, familiarity
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Planning Fallacy
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We should take outside view instead of inside
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Endowment affect
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eg. mug experiment
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Self-Serving bias
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Eg. in negotiations
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Aversion to Concessions
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In Prospect Theory
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9 Factors which affect decisions
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Risk attitudes, shifting weights, loss aversion, mental accounting, emotion, aggregation, temporal discounting, reliance on weights, decisional conflict
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Psychology of Scarcity
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Scarcity produces its own psychology
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Preference malleability
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act of asking a question may change the behavior
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Myopia
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Don't think long-term about decision
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Peak-end Rule
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peak ends are remembered in painful events, not duration
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Dynamic inconsistency
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inconsistent choices w/time/contexts
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3 categories in mental accounting
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current income, assets, future income
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Alternating identities
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can prime us to make different decisions
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Prospect Theory leads to 3 inconsistencies
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intuitions, valuations, preferences
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Isolation effect
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People make decisions by isolating the distinguishing factors
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6 ways to think straighter
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de-bias yourself, take an outside view, recognize personal v. situational behavior, use incentives, think about psychological taxes/subsidies, change your behavior?
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