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48 Cards in this Set
- Front
- Back
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What does AIDA stand for? |
attention. interests, desire, action |
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What is a cart? |
a clip of a recording that is happening or prerecorded that announcers use and then come back from |
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What is a concept statement? |
Overall ideas, thoughts, structure for your advertisement |
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How many times a product in ad is shown or mentioned? |
at least three, can be more |
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What is locking power? |
rememberableness or you remember the ad |
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What is an outcue? |
The last line in a cart that reminds the announcer to come back and continue with the broadcast |
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How many persuasive appeals are used in an ad? |
1-3 |
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What is a slug? What is the order? |
Title for radio news report,
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What is a target audience? |
Who you are trying to direct your ad to |
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What is vampire creativity? |
Sucks you in |
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What is the rule for writing numbers? |
If the number is under 20, write it out |
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What is the acquisition and saving appeal used for? |
On sale for this week only... Twenty percent off the manufacture price You'll want the set while available |
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What is the adventure and change appeal used for? |
try something new/ be adventurous tired of the same old routine time for a new you |
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What is the companionship and affiliation used for? |
Whenever a group of people are present, interacting and enjoying themselves Beer commercials always portray this |
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what is the competition appeal used for? |
fight back against high prices, buy our product on sale our product is better than... our remedy contains 25% more of the miracle ingredient |
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what is the fear appeal used for? |
products that emphasize our personal protection use our toothpaste so you don't get gingivitis buy our insurance to protect you in case your home is destroyed |
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what is the guilt appeal used for? |
charity- please help these poor orphans phone companies - do you call your loved ones enough? |
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what is the imitation and conformity appeal used for? |
You, too, can get the same benefit I am getting by using this product athletes and fashion models
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what is the independence and autonomy appeal used for? |
a lone mountain climber who drinks a thirst-quenching soda when she reaches the top of the peak with Home Depot you can remodel your home yourself |
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what is the loyalty appeal used for? |
perceived friends (dj, news anchors, and talk show hosts) social groups patriotism |
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what is the personal enjoyment appeal used for? |
comfort and luxury beauty and order pleasant and sensations recreation |
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what is the pride and vanity appeal used for? |
if you want your lawn to look better than others on the block... be the first among your friends to have the latest iPhone or iPad get rid of those wrinkles |
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what is the reverence or worship appeal used for? |
hero, worship of athletes, celebrities... reverence for traditions religious worship |
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What is the revulsion appeal used for? |
germs on handles and other services cleaning products |
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what is the sexual attraction appeal used for? |
good looking man or woman associated with product product will enhance your attractiveness |
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what is the generosity and empathy appeal used for? |
these puppies need a good home |
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What is Maslow Hierarchy of Needs? |
Physiological (water, shelter, medicine, health food) Safety (needs pertaining to stability, insurance, investments) social needs (desire for friendship, group acceptance, love, clothing, club memberships) esteem(self-respect, status, cars, jewelry, clothing) self-actualization (self-fulfillment, become all that one is capable of becoming, sports, colleges, army) |
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What are organizing strategies? |
problem-solution demonstration situation spokesperson testimonial the product as star comparisons special effects |
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What order are the visual cues in? |
transition camera angle camera distance subject direction |
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What is a one shot? |
camera shot that includes one subject |
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what is a two shots? |
camera shot that includes two subjects |
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What is a three shot? |
camera shot that includes three subjects |
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What is a cut transition? |
direct, immediate change from one camera position to another |
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what is a match cut transition? |
cuts that appear natural and unobtrusive |
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what is a jump cut? |
te opposite of a "match cut"- the cuts are jarring or shots are in sharp contrast to each other |
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what is a dissolve transition? |
slow, soft transition that temporarily blends to images- one shot dissolves into the next shot |
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what is a fade transition? |
aka "fade to black"--- dramatic, stronger transition in which the scene gradually disappears into blackness |
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what is a defocusing transition? |
shot is deliberatly made out of focus to provide a transition, often to a flashback, changing the time or place |
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what is a wipe transition? |
the current shot is wiped off-screen (like the movement of a windshield wiper) |
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what is a digital video effect transition? |
visual effects by computer to get a variety of effects |
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what is active voice? |
noun>verb>object |
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what is passive voice? |
object>verb>noun |
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What is a straight lead? |
straight forward statement of fact, using those facts most likely to catch the attention of the listener |
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what is a throwaway lead? |
provides a teaser for the audience. it tells a little about the facts of the question to gain audience interest |
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what is a feature lead? |
attract attention |
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what is an umbrella lead? |
used to tie multiple stories together, if the stories have something in common |
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Order of a slug? |
title, date, time, author's last name |
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what protects a reporter from having to divulge hos or her confidential sources? |
shield law |
