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39 Cards in this Set
- Front
- Back
Claim
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The communicators view, main point, conclusion, thesis about the subject
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Arguable claim
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1. probability of truth
2. not be generally accepted as truth 3. be arguable on objective grounds. |
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Reason
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Claim that supports another claim; often uses: because, since, therefore
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Evidence
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Supports reasons and claims.
Includes facts, statistics, authorities, true anedotes, scenarios, cases, text evidence. Also called "grounds" |
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Facts
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Information that can be verified.
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Inference
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A conclusion we come to indirectly, based on specific evidence. Recognizing implications and drawing conclusions. forming ideas from the spoken or written word
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Judgement
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inference that expresses wither approval or disapproval.
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Assumptions
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Missing statements
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Fallacies
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flaws in logic, invalid arguments.
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Deductive reasoning
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Statements that provide strong support for a claim that is strong. Formal, watertight conclusions
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Inductive Reasoning
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From the particular to the general. Not every specific is known so claim is only probable.
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Dialectical Approach
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Looking at an issue from all sides. Investigating contradictions to resolve them.
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Counterargument
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Challenges that someone may have in reaction to an argument. Type of audience determines where to place it for most effectiveness.
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Counterargument strategies
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1.Acknowledgement
2.Refutiation (directly argue against, say No, thats wrong.... 3Concession-recognize part of argument that is true or that you agree with, but.... |
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Structure of argument
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Classical structure
Delayed thesis |
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Classical Structure
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introduction, presentation of writers position, summary and response to opposing views, conclusion. Patterned on right-wrong, win-lose
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delayed thesis(rogerian structure)
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investigates info
by building common ground, first, then presents writers position. Dialectical approach. Goal is win-win. Thesis comes later |
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thesis
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Claim
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Unstated assumption
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missing statements that support the claim or reasoning. Assumptions can vary depending on how reader and writer, interpret.
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Fallacy
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flaw in logic,
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elements of an argument
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Claim, Reason, Evidence, Facts, Inference, Judgment; Assumptions, Fallacies, Deductive Reasoning, Inductive Reasoning, Dialectical Approach, Counterargument, Rebuttal
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Fallacy-Begging the question
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arguing that a statement is true by repeating claim in different words.
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Confusing chronology/causality
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Because one thing preceded another, the former caused the latter(because of this, this happened)
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Either/Or reasoning
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two sides to a question, and yours is the only correct one.
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equivocating
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Misleading with ambiguous word choices
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False Analogy
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Because one thing resembles another, conclusions from one also apply to the other
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Over-reliance on authority
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something is true simple because an expert said so, ignoring evidence to the contrary.
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Personal attack
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Demeaning proponents of a claim
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red Herring
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misdirect discussion by raising an essentially unrelated point.
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Slippery Slope
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Pretending that one thing inevitably leads to another
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Sob Story
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manipulating readers emotions to lead them to draw conclusions
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Straw man
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Directing the argument against a claim that nobody actually holds or that everyone agrees, is weak.
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Rhetoric
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1.Art of persuasion
2. Style 3. Arrangement and placement of ideas for an audience |
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Communication triangle
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Writer
Subject Reader |
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Rhetorical Appeals
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Logic, Emotion, Ethics
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Logical Appeal
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Based on logic, evidence, facts (scientific writing, court decisions, grant writing, tech. writing
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Emotional appeal
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strat/appeal based on manipulating emotions of the audience (greeting cards, soap opera, requesting money for charity)
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Ethical Appeal
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strategies/appeals based on ethics, what is right and good.
(campaign ads and speeches, interviews, college admission essays) |
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Audience Analysis
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Size of audience, Age, gender and Occupation, Business, Professional group, Primary interests and desires, Age, gender, occupation, Knowledge or prior experience with topic. Degree of resistance to your position.
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