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50 Cards in this Set

  • Front
  • Back
the ability of the customer to gain access to a product.
Accounts Payable
the amount owed to suppliers for materials.
Accounts Recievable
the amount of money owed to the company by its debtors
the preferred Percieved Age customers would like a product to possess
automation on each production line during coming years
Balance Sheet
financial statement that summarizes financial postion on a given date. assets=liabilities + owner's equity
value of all outstanding bond which will become due at some future date
straight time capacity the company will enjoy on each of its production lines during coming years
Cash Flow Statement
financial statement summarizes the company's cash reciepts, cash payments, and net change in cash for a specific period.
Contribution Margin
sales revenue less variable costs (material and labor)
Cumulative Profits
total of all profits (losses) generated since the company's inception.
Current Assets
cash plus accounts recievables from balance sheet.
Current Debt
value of debt owed and payable on Jan 1st of the year of decisions being made.
Current Liabilities
current debt plus accounts payable
Current Ratio
Current assets divided by current liabilities
Direct Labor
cost of all labor assosciated with manufacturing the product; can be lowered or raised by shifting automation.
Direct Material
cost of all raw materials necessary to manufacture a product.
income the firm provides to its owners, shareholders, based on profits.
Earnings Per Share
determined by dividing net profit into number of shares outstanding
Emergency Loan
amount of cash injected during year when company is completely devoid of cash.
involved with acquiring needed capital, establishing dividend policy. Setting credit policies and driving financial structure of firm in it's relationship between debt and equity.
Gross Margin
revenue left after deducting direct labor, direct materials and depreciation expressed as a percentage of sales
Income Statement
financial statement also known as Profit and Loss Statement; summarizes results of company's operating activities for a specific time period and shows company's profit for that period.
Inventory Carrying Costs
value of units left in inventory (total unit cost) multiplied by a penalty of 12%
Long Term Debt
value of all outstanding bonds which will become due at some future date. Long term interest is paid on outstanding bonds.
Market Segment
customer groups with similiar buying habits and characteristics; each has a different size and performance.
Market Share
overal percentage share of the dollar volume gained each year
Material Cost
per unit cost of direct materials in the year just ended
Mean Time Before Failure-measures reliability of product expressed in a standard unit of measure such as thousands of hours.
Net Income
value of profits as calculated on income statement
Net Margin
value of sales less variable and period costs
Net Profit
earnings lefts after all expenses are paid.
Perceptual Map
marketing too used to compare products against customer perceptions.
Plant Utilization
volume actually produced during previous round compared to actual capacity for that round.
Promotion Budget
value of monies expended on media advertising
Period Costs
costs that generally tend not to move in proportion to sales volume
shows dollar profit earned each year
Retained Earnings
total of all company profits and loses over the life of the company, less any Dividends paid out.
Research and Development Costs
annual costs assosciated with redesigning an existing, or designing an entirely new product
Return On Sales-net profits generated each year divided by total sales for same period
Return On Equity-net profit generated each year divided by value of owners' equity for that year
Return On Assets-net profit generated each year divided by value of total assets for same period
value of products sold over the previous 12 months, broken out by product line
Sales Budget
budget pays sales personnel and expands distributing network
Sales, general and administrative costs. includes all R&D costs.
Short Term Interest
interest paid on current debt, including interest on emergency loans
Stock Out
inventory completely deflated
Total Fixed Assets
value of plan and equipment less total accumulated depreciation
Total Liability
sum total of accounts payable, current debt, and long term debt
Variable Costs
costs that vary in direct porportion to number of units sold.