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6 Cards in this Set
- Front
- Back
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Media tours
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Promotional (generating coverage) and relationship building (desktop tour)
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Teleconference
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Cheaper than traveling and allows you to get in touch with everyone
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News conference
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Important news of public concern and ppl are able to ask questions (always have something important to announce)
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Previews and parties
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Executives and reporters can socialize
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Press junkets
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Familiarization tours - allows journalist a tour of the product
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Editorial board meetings
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Ask for support, provide background, change perspective
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