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83 Cards in this Set
- Front
- Back
Creating _________ _________ extends beyond the mere satifaction of a single interaction- it focuses on developing an ongoing relationship with the customer. |
Loyal customers |
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Creating loyal customers extends beyond the mere satifaction of a single interaction - it focuses on developing an _____ _____ with the customer. |
ongoing relationship |
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What 3 experiences make up the Cox experience? |
Simple, transparent,and personal. |
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Which of the 3 Cox experiences is the following:
Make sure every customer feels like a person. |
Personal |
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Which of the 3 Cox experiences is the following:
Be simple and easy to use. |
Simple |
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Striving to see things from the customers perspective and Acknowledging that customers are important and have individual needs are examples of which of the 3 Cox experiences? |
Personal |
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Making it clear and intuitive along with communicating in a way that is easy to understand are both examples of which Cox experience? |
Simple |
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Keeping customers informed, anticipating their questions, and owning mistakes while working to resolve then are examples of which Cox experience? |
Transparent |
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Typically younger, no children in house, more likely to live in apartment and move frequently. Lower incomes and more interested in deals and saving money. |
Young start outs |
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Typically younger, no children but often have more education and higher incomes. They are interested in higher tiers of data and have many connected devices in their home. |
Trendiest Techies |
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Typically have children in the household and lower incomes. They are very interested in all three of our products, but typically at lower tiers. |
Budget families |
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Typically 35-75+ years old, single or married and may have children in home. Income is $50 and below with HS/GED or no diploma likely. Heavy TV users who enjoy daytime programming. Rarely use Internet and have prepaid phone for emergencies. |
Simple Basics |
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Typically have children in the household and higher incomes. Interested in all three products at the higher tiers. Most interested in faster speeds of Internet and potentially premium channels. |
iFamilies |
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Traditionally 45-75+ years old., married, retired households on fixed income. They are moderate to heavy TV users, light Internet users and like bundling landmine phone with their cell phone. They do not use cell phone regularly but like the security it provides away from home. Among our most loyal customers. |
Traditionalist |
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Typically 45-65 years old and have older children or are empty nesters. Skew toward high income and are less price-sensitive than other segments. Typically want our best products and will pay for them. highest lifetime value of any segment. |
Modern Mature |
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____ and _____ refer to primary service units. In plain language, this measures the number of strategic products sold a call. |
PSU and NPSU |
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What does PSU stand for? |
Primary Service Unit |
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_____ and _____ refer to the revenue we generate on calls - how much new revenue we capture for the company. |
Revenue and R$PC |
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_____ is a measure of closed sales - not just offers made but offers that closed. |
Conversion rate |
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_____ refers to net revenue per call. This is important in Retention, because customers in this channel are often calling to downgrade or disconnect services. our ability to save revenue - and potentially increase it - is critical. Net revenue is the amount of revenue after you take into consideration any lost revenue. |
NRPC |
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_____ measures the quality of the call based on specific quality attributes. |
Call quality |
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Measures how many calls you handle in a given period of time. |
AHT (Average handle time) |
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What does AHT stand for? |
Average handle time |
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A _____ is made up of multiple products with varying product packages. |
Bundle |
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_____ is made up of various features from one product. |
Package |
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Cox has four _____ (TV/Video, Internet/Data, phone, Home Security) that are made up of various features. |
Product |
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What are used to sell a product or package at a discount and are usually for short periods of time - 3-12 months for example? |
Special Offerings |
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TRUE/FALSE:
Both Special Offerings and Campaigns are linked to customer accounts. |
True |
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The elements of a product that would meet a customer's need by closing the gap between what is and what should be. |
Selling Features |
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How a product meets customer needs. |
Customer benefits. |
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_____ is what a product does and ______ is how it benefits a customer |
Feature Benefit |
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_____ is a resource database that includes a wide range of information like: product pricing, store locations, channel lineups, troubleshooting, policies and procedures, and current campaigns. |
KIQ (Kana IQ) |
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What is the formal name for KIQ? |
Kana IQ |
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What is used to look up Cox competitive information for each product (video, Data, Phone)? |
i-site |
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What does PLG stand for? |
Price Lock Guarantee |
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What is it called when the price of a selected product, package or bundle:
- Remains the same for a given period of time. - May go up at the end date of the lock. - Represents a significant cost savings for the customer over time. |
Price Lock Guarantee |
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What is the "fine print" on a product, package or bundle. It describes:
-What's included and not included in product, package or bundle purchased.
-Price and expiration date of the offer. |
Details and terms |
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What does ETF stand for? |
Early Termination Fees (ETF) |
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_____ is a monthly fee charged to a customer if he/she terminates service earlier than the Price Lock Guarantee time period specified. |
Early Termination Fees |
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Why does Cox require an ETF? |
To demonstrate the partnership and mutual commitment between the customer and Cox. |
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The _____ leads you through the most common customer conversations and provides guidance to increase your likelihood of success. |
Call Flow |
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The _____ ensures that you "cover all the bases," making it more likely that you will identify and satisfy customer needs that are both known and unknown to the customer. |
Call Flow |
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The _____ ensures consistency of the Cox brand and is a key tool in the goal to deliver the Cox Experience |
Call Flow |
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TRUE/FALSE:
Customers can build their own bundles. |
True |
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TRUE/FALSE:
Customers cannot build their own bundles. |
False |
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One bill, Save money, and Feature integration are all examples of ______. |
Bundles |
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What does NPS stand for? |
Net Promoter Score or Net Promoter System |
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A method for understanding customer loyalty. |
NPS (Net Promoter Score or Net Promoter System) |
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How do you handle an abrasive customer? |
Be nice. |
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Talk about products and services during ______. |
Discovery |
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Greet the customer, stating your _____ and branding Cox. |
name |
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Greet the customer, stating your name and branding _____. |
Cox |
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_____ and ______ the customer's reason for the call. |
Identify/Acknowledge |
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Build rapport, using ______ and enthusiasm. |
empathy |
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Build rapport, using empathy and _____. |
enthusiasm |
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To be the most trusted provider of communication and entertainment services in America is.... |
The Cox Vision |
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EMTA stands for _____. |
Embedded Multimedia Terminal Adapter |
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NIU stands for ____. |
Network Interface Unit |
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A device that serves as the demarcation point between the carrier's local loop and the premises wiring. |
NIU (Network Interface Unit) |
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What does FCC stand for? |
Federal Communications Commission |
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The FCC is an independent agency of ______. |
The United States Government. |
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How much does Cox charge for long distance? (If the customer doesn't have a long distance option/plan) |
.18/min |
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How much does it cost to add Cox long distance to the Starter & Essential voice packs? |
$20.00/month |
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Which phone package is the following:
-Unlimited local calling -No features -Optional Cox long distance for an extra charge of $20.00/month. |
Starter Pack |
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Which phone package is the following:
-Unlimited Local calling -Essential Features Pack (which includes Caller ID, Call Waiting, Call Waiting ID, and busy line redial.) - -Optional Cox long distance for an extra charge of $20.00/month. |
Essential Pack |
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-Customer Database -Guide to Customer's Account -Used for Billing and Work orders -A tool for management -A big responsibility |
ICOMS |
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What software is used by our customer service representatives for billing and customer data? |
ICOMS |
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TRUE/FALSE:
Everything that you do in ICOMS should be in caps lock. |
TRUE |
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In ICOMS:
What key processes data and, on some screens, will move to the next screen? |
Enter or Clicking OK |
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In ICOMS:
What key moves the cursor to the first position of the next entry field forward? |
Tab |
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In ICOMS:
What key accesses special characters at the top of the keyboard? |
Shift+Tab |
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In ICOMS:
What key takes the cursor back one space without erasing your work? |
backspace |
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In ICOMS:
What key takes you back to a previous page when you roll forward? (Will give you an error message if there are no more pages to roll back) |
Page up |
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In ICOMS:
What key allows the user to use the number pad on the keyboard? |
Num Lock |
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In ICOMS:
What key deletes the letter under the cursor (one letter at a time)? |
Del |
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In ICOMS:
What key inserts a character into the word where the cursor is located? |
Insert |
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In ICOMS:
From any point on the screen, what key will move you to the task field on any screen where there is a task field? |
F2 |
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In ICOMS:
What key exits the function you are in? |
F3 or click Exit |
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In ICOMS:
What key will prompt the ICOMS help feature and display options for the field entry? |
F4 |
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Which phone package is the following:
-Unlimited Local calling -Unlimited long distance -Basically all features. |
Premier |
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SD, HD, DVR (2 Tuners), Record 6 HD/DVD, CableCARDS, and Mini Boxes are all examples of what? |
Equipment |
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Video on Demand, Pay Per View, and Music Choice are all examples of what kind of service? |
Miscellaneous Services |
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What two pieces of equipment does not receive Video on Demand, PPV, and Music Choice? |
CableCARDS & Mini Boxes |