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83 Cards in this Set

  • Front
  • Back

Creating _________ _________ extends beyond the mere satifaction of a single interaction- it focuses on developing an ongoing relationship with the customer.

Loyal customers

Creating loyal customers extends beyond the mere satifaction of a single interaction - it focuses on developing an _____ _____ with the customer.

ongoing relationship

What 3 experiences make up the Cox experience?

Simple, transparent,and personal.

Which of the 3 Cox experiences is the following:



Make sure every customer feels like a person.

Personal

Which of the 3 Cox experiences is the following:



Be simple and easy to use.

Simple

Striving to see things from the customers perspective and Acknowledging that customers are important and have individual needs are examples of which of the 3 Cox experiences?

Personal

Making it clear and intuitive along with communicating in a way that is easy to understand are both examples of which Cox experience?

Simple

Keeping customers informed, anticipating their questions, and owning mistakes while working to resolve then are examples of which Cox experience?

Transparent

Typically younger, no children in house, more likely to live in apartment and move frequently. Lower incomes and more interested in deals and saving money.

Young start outs

Typically younger, no children but often have more education and higher incomes. They are interested in higher tiers of data and have many connected devices in their home.

Trendiest Techies

Typically have children in the household and lower incomes. They are very interested in all three of our products, but typically at lower tiers.

Budget families

Typically 35-75+ years old, single or married and may have children in home. Income is $50 and below with HS/GED or no diploma likely. Heavy TV users who enjoy daytime programming. Rarely use Internet and have prepaid phone for emergencies.

Simple Basics

Typically have children in the household and higher incomes. Interested in all three products at the higher tiers. Most interested in faster speeds of Internet and potentially premium channels.

iFamilies

Traditionally 45-75+ years old., married, retired households on fixed income. They are moderate to heavy TV users, light Internet users and like bundling landmine phone with their cell phone. They do not use cell phone regularly but like the security it provides away from home. Among our most loyal customers.

Traditionalist

Typically 45-65 years old and have older children or are empty nesters. Skew toward high income and are less price-sensitive than other segments. Typically want our best products and will pay for them. highest lifetime value of any segment.

Modern Mature

____ and _____ refer to primary service units. In plain language, this measures the number of strategic products sold a call.

PSU and NPSU

What does PSU stand for?

Primary Service Unit

_____ and _____ refer to the revenue we generate on calls - how much new revenue we capture for the company.

Revenue and R$PC

_____ is a measure of closed sales - not just offers made but offers that closed.

Conversion rate

_____ refers to net revenue per call. This is important in Retention, because customers in this channel are often calling to downgrade or disconnect services. our ability to save revenue - and potentially increase it - is critical. Net revenue is the amount of revenue after you take into consideration any lost revenue.

NRPC

_____ measures the quality of the call based on specific quality attributes.

Call quality

Measures how many calls you handle in a given period of time.

AHT (Average handle time)

What does AHT stand for?

Average handle time

A _____ is made up of multiple products with varying product packages.

Bundle

_____ is made up of various features from one product.

Package

Cox has four _____ (TV/Video, Internet/Data, phone, Home Security) that are made up of various features.

Product

What are used to sell a product or package at a discount and are usually for short periods of time - 3-12 months for example?

Special Offerings

TRUE/FALSE:



Both Special Offerings and Campaigns are linked to customer accounts.

True

The elements of a product that would meet a customer's need by closing the gap between what is and what should be.

Selling Features

How a product meets customer needs.

Customer benefits.

_____ is what a product does and ______ is how it benefits a customer

Feature


Benefit

_____ is a resource database that includes a wide range of information like: product pricing, store locations, channel lineups, troubleshooting, policies and procedures, and current campaigns.

KIQ (Kana IQ)

What is the formal name for KIQ?

Kana IQ

What is used to look up Cox competitive information for each product (video, Data, Phone)?

i-site

What does PLG stand for?

Price Lock Guarantee

What is it called when the price of a selected product, package or bundle:



- Remains the same for a given period of time.


- May go up at the end date of the lock.


- Represents a significant cost savings for the customer over time.

Price Lock Guarantee

What is the "fine print" on a product, package or bundle. It describes:



-What's included and not included in product, package or bundle purchased.



-Price and expiration date of the offer.

Details and terms

What does ETF stand for?

Early Termination Fees (ETF)

_____ is a monthly fee charged to a customer if he/she terminates service earlier than the Price Lock Guarantee time period specified.

Early Termination Fees

Why does Cox require an ETF?

To demonstrate the partnership and mutual commitment between the customer and Cox.

The _____ leads you through the most common customer conversations and provides guidance to increase your likelihood of success.

Call Flow

The _____ ensures that you "cover all the bases," making it more likely that you will identify and satisfy customer needs that are both known and unknown to the customer.

Call Flow

The _____ ensures consistency of the Cox brand and is a key tool in the goal to deliver the Cox Experience

Call Flow

TRUE/FALSE:



Customers can build their own bundles.

True

TRUE/FALSE:



Customers cannot build their own bundles.

False

One bill, Save money, and Feature integration are all examples of ______.

Bundles

What does NPS stand for?

Net Promoter Score or Net Promoter System

A method for understanding customer loyalty.

NPS (Net Promoter Score or Net Promoter System)

How do you handle an abrasive customer?

Be nice.

Talk about products and services during ______.

Discovery

Greet the customer, stating your _____ and branding Cox.

name

Greet the customer, stating your name and branding _____.

Cox

_____ and ______ the customer's reason for the call.

Identify/Acknowledge

Build rapport, using ______ and enthusiasm.

empathy

Build rapport, using empathy and _____.

enthusiasm

To be the most trusted provider of communication and entertainment services in America is....

The Cox Vision

EMTA stands for _____.

Embedded Multimedia Terminal Adapter

NIU stands for ____.

Network Interface Unit

A device that serves as the demarcation point between the carrier's local loop and the premises wiring.

NIU (Network Interface Unit)

What does FCC stand for?

Federal Communications Commission

The FCC is an independent agency of ______.

The United States Government.

How much does Cox charge for long distance? (If the customer doesn't have a long distance option/plan)

.18/min

How much does it cost to add Cox long distance to the Starter & Essential voice packs?

$20.00/month

Which phone package is the following:



-Unlimited local calling


-No features


-Optional Cox long distance for an extra charge of $20.00/month.

Starter Pack

Which phone package is the following:



-Unlimited Local calling


-Essential Features Pack (which includes Caller ID, Call Waiting, Call Waiting ID, and busy line redial.)


- -Optional Cox long distance for an extra charge of $20.00/month.

Essential Pack

-Customer Database


-Guide to Customer's Account


-Used for Billing and Work orders


-A tool for management


-A big responsibility

ICOMS

What software is used by our customer service representatives for billing and customer data?

ICOMS

TRUE/FALSE:



Everything that you do in ICOMS should be in caps lock.

TRUE

In ICOMS:



What key processes data and, on some screens, will move to the next screen?

Enter or Clicking OK

In ICOMS:



What key moves the cursor to the first position of the next entry field forward?

Tab

In ICOMS:



What key accesses special characters at the top of the keyboard?

Shift+Tab

In ICOMS:



What key takes the cursor back one space without erasing your work?

backspace

In ICOMS:



What key takes you back to a previous page when you roll forward? (Will give you an error message if there are no more pages to roll back)

Page up

In ICOMS:



What key allows the user to use the number pad on the keyboard?

Num Lock

In ICOMS:



What key deletes the letter under the cursor (one letter at a time)?

Del

In ICOMS:



What key inserts a character into the word where the cursor is located?

Insert

In ICOMS:



From any point on the screen, what key will move you to the task field on any screen where there is a task field?

F2

In ICOMS:



What key exits the function you are in?

F3 or click Exit

In ICOMS:



What key will prompt the ICOMS help feature and display options for the field entry?

F4

Which phone package is the following:



-Unlimited Local calling


-Unlimited long distance


-Basically all features.

Premier

SD, HD, DVR (2 Tuners), Record 6 HD/DVD, CableCARDS, and Mini Boxes are all examples of what?

Equipment

Video on Demand, Pay Per View, and Music Choice are all examples of what kind of service?

Miscellaneous Services

What two pieces of equipment does not receive Video on Demand, PPV, and Music Choice?

CableCARDS & Mini Boxes