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3 Cards in this Set
- Front
- Back
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Arndt 1967 |
"Consumers tend to trust and rely on consumer word of mouth more than they trust advertising' |
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Solomon et al. 2010 |
"Today, 80% of all buying decisions are influenced by someone's direct recommdations" |
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Intro points |
WOM - info - C2C - informal Arndt 1967 Social pressure Institutional distrust As exec - Solomon |
