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51 Cards in this Set
- Front
- Back
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achieve success |
arrive at success |
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advertise |
to publicize in order to promote a product or brand |
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advertising |
the activity of promoting a product or brand by producing ads |
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advertisement |
ad or advert . something which promotes a product or brand |
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appeal to |
to be attractive to someone |
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awareness campaign |
a campaign to raise the public consciousness on an issue |
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banners button skyscrapers |
ads on the internet banners go across your page buttons are small square or young ads on the page skyscrapers are vertical |
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billboard/hoarding |
large signs next to busy roads that are used to old huge posters |
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brand |
marque |
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broadcast |
diffuse on tv or radio |
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celebrity endorsement |
when a famous person sponsors a product or brand |
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come out with |
invent, find |
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commercial |
tv advertisement or video ad |
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dare |
oser |
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direct mailing |
sending promotional material by the regular mail directly to the consumer
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directory |
a phone book |
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even though |
même si |
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eye catching |
an adjective describing something which attracts your attention |
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feature |
characteristic |
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featured |
gave prominence to |
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feel good factor |
a factor which makes people feel good about themselves |
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hits |
visits to a website |
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hype |
publicize strongly |
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image |
the general idea or impression that consumers have of a product or brand |
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ingenious |
characterized by cleverness or originality of invention or construction |
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launch |
introduce a new product to the markets often with advertising |
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leaflets |
brochures or flyers |
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log on |
start using you computer |
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logo |
the symbol/group of letters used to identify a company's product |
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mail shots |
a form of direct advertising it is a letter, coupon, magazine, flyer sent directly to a person's home |
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meet demand/ meet their needs |
statisfy demand/ needs |
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penetrate |
enter a market and obtain a share of it |
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ploy |
tactic trick |
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point of sale |
retail, outlet |
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pop-ups |
ads on the web that suddenly appear on your page |
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powerful |
puissant |
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product life cycle |
the life of a product from creation to elimination 1) dvt 2) lauch 3) growth 4) maturity 5 decline 6) death |
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product range |
a series of items which give customer choice |
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promote |
encourage the sales, acceptance.through advertising or other publicity |
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publicize |
to give a publicity to bring public notice, advertise, |
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relevant |
appropriate, to the purpose |
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run an advertisement |
to keep operating, manage or conduct |
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sample |
an example of a product |
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segment |
a part of a market |
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slogan |
a phrase or sentence that customers associate with a product |
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sponsorship |
the fact that someone sponsors a product or brand |
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stage |
level |
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target |
to aim at an objective |
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usp |
unique selling point a specific feature that makes a product different |
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wonder |
ask oneself |
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word of mouth |
a type of advertisement when people speak to each other about a product |
