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9 Cards in this Set

  • Front
  • Back
Focuses on exactly what the situation was.
Social Psychologist
Coggie Bobby might go to Wendy's because the burger fits Bobby's prototype of the best burger with the restraint of being low fat.
Cognitive
Evo Bobby goes to Wendy's to satisfy his inherent cravings for fats and sugars which have been programmed into him by evolution since in the ancestral environment such scarce, high energy foods would optimally sustain his life so he could reproduce his genes.
Sociobiological/Evolutionary Psychology
Rogerian Bobby might have conditions of worth that push him to go to a burger place where he can eat inside since "only low lifes eat in the car" according to his parents.
Humanistic; Carl Rogers
Maslow Bobby is meeting a level one deprivation motivation but does not determine if he is or is not self actualized.
Humanistic; Abraham Maslow
Freudian Bobby might go to the place that has the sexiest customer service personnel or to a Carl Jr.'s--the west coast chain that received a lot of notoriety for the Paris Hilton bikini car wash ad for their burger.
Psychodynamic; Sigmuend Freud
Jungian Bobby might go to the burger place that was running a promotion based on some hero, like the Burger King "King".
Psychodynamic; Carl Jung; archetypes
Horney Bobby would probably choose McDonald's as the dominant and most successful burger chain and he would want to be associated with it.
Psychodynamic; Karen Horney
Adlerian Bobby might choose the Hardees Monster Thick Burger to compensate for his insecurity.
Psychodynamic; Alfred Adler