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27 Cards in this Set

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CSR in USA (development)

1920s - Corporate


Indiv Corporate Practices


1920s? - Political


Tax incentives, cultural norms


1953; 1960s - Academic


Responsibilities of Businessman



In many ways, the home of CSR

CSR in Europe (Development)

1996 - Corporate


Launch of 'CSR Europe'


2001 - Political


Green Paper CSR by EU Commission


2002 - Academic


European Academy of Business Society

Two institutional Approaches

1. Historically Embedded


2. New ways of doing mngmt across borders


Two Types of Institutions

1. Body/Legislature/Court (Politics/lawyers)


2. Patterned Behaviour (idea or expectation about behaviour) -- an org would help to shape this, but you don't need it. It could be socially/economically driven



The "bodies" are more important in Europe

CSR in America

-Self perception, more likely to report


-Mainly outside business processes


-Skepticism about govt


-broad philanthropy


-USA has to create its own welfare economy


-CSR is "part of core values"



--wider shareholder spread and activism

CSR in UK

Combined education/quality of life/arts + environmental issues with production processes



-CSR is "performance driven"


- has had a comparatively large public sector & welfare state



-- wider shareholder spread and activism

US tax incentives for:

Business/general philanthropy


foundations


employee health; retirement; sickness insurance

CSR implicit and explicit graph

Explicit CSR

(Matten and Moon)


-Corporations assume responsibility in society


-Voluntary corp. policies/programs/strategies


-Motivated by: perceived expectations of all stakeholders of corporation

Implicit CSR

(Matten and Moon)


-Formal institutions assume responsibility


-Values/norms/rules which result in req'mts for corporations


-Motivated by: societal consensus on legitimate expectations toward role/contribution of all major groups in society

CSR as a dual construct

**all companies have a bit of implicit and explicit**



explicit --> implicit


implicit --> explicit (when companies want to reach new standards)

NBS approach to implicit CSR

say what?


Implicit CSR and European National Business Systems

-Stronger role of state


-minor role of capital markets


-highly regulated markets for labour


-powerful position of trade unions


Explicit CSR and Neo-Institutionalism

business institutions = "organizational fields"


-- other people in industry influence


--> independent of nationality



--> explains diffusion of management concepts beyond national or industrial borders

3 ways to legitimize management practices


1. Coercive Isomorphisms


2. Mimetic Processes


3. Normative Pressures



--> These are the three reasons for more explicit CSR (above national level)

Coercive Isomorphisms

External rules/laws/demands/expectations/norms



- to be respected to avoid sanctions or loss of trust

Mimetic Processes

Complex technologies, goal ambiguities cause managers to just implement "best practices"



--> don't want to be singled out as irresponsible

Normative Pressures

Professionalization of mngmt by increasing certification for global networks, esp. in context of profess/educ/industry associations



--> what's good, what ought to happen

Explicit CSR in Europe - CIs

-Standardization of the EU


-Industrial Metastandards


-Global NGOs sanction corporations


-Role of global investors


-Cutback of welfare state


-Corporations in privatized public sector


Explicit CSR in Europe - MPs

-Adoption of American management processes by European companies


-Leading role of American MNCs in CSR in Europe (Codes of conduct, social accounting, philanthropy)

Explicit CSR in Europe - NPs

-increase of CSR in mngmt education


-Emergence of CSR proff networks and industry associations


-CSR as civil society focus

Features of European explicit CSR

-role of regulating/govt bodies


-multi-stakeholder approach


-Corp involvement in regulatory process


-dominant role of ecological issues


-marginal philanthropy


-mainly secular approach


Implications of the framework

1. Descriptive - your CSR may not be effective in a different context (institutional/national)


2. Instrumental - CSR has to be adopted to specific institutional/national environment


3. Normative - revisiting core assumptions of anglo-amer csr debate



Explicit CSR as preferable way to allocate social resources

What can explicit CSR address?

The limits to the "rules"


-rules create complacency to 'check' the boxes, rather than effectively addressing CSR


Why was CSR not discussed in before?

- did not use the label of CSR


- practised -- often reluctantly -- as part of membership of the wider institutional framework of business/society

Why has CSR become an explicit issue?

-Globalization confronts Eur. MNCs with contexts which institutionalize CSR differently from their home country



-Changes in the 'organizational field' of companies popularize CSR as management idea

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