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4 Cards in this Set
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The strategic planning process |
the process of establishing an organisational mission and formulating goals, corporate strategy, marketing objectives, marketing strategy and marketing plan |
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Strategic planning |
step one.
Analysis of an organisations strengthd and weaknesses, identification of organisations opportunities and threats. |
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SWOT analysis |
S- strengths: internal capabilites that may help the company reach its objectives W-weaknesses:internal limitations that may interfere with the company's ability to achieve its objectives O- opportunities: external factors that the company may be able to exploit to its advantage T-threats curenting emerging external factors that challenge the company's performance |
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assesing organisational resources and opportunites |
competative advantage |
