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19 Cards in this Set
- Front
- Back
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- interchangeable parts and workers
- “Fordism” – mass production and mass consumption |
Ford (Pre-World War II)
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multi-divisional organization – “M Form”
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General Motors
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Expanding foreign markets
- Ford - decentralization of global operations - growing foreign markets, import barriers, local content requirements –> multinational investment Growth of U.S. market - structural factors - American motor companies – bigger and faster models - story of Toyota |
Post-World War II
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Big Three undermined
- oil crises and Japanese penetration of U.S. market with fuel-efficient vehicles - Japanese “transplants” to boost sales beyond import quotas Stagnation in Global Manufacturing |
1980's
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U.S. auto and manufacturing revival, 1985-1995
Industrial reorganization SUVs and “Light Trucks” Big Three in Big Trouble Global Assembly Line? |
1999-2000s
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Motor vehicles - world’s largest manufacturing
business |
Automobile Industry
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Revolutionized manufacturing
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Henry Ford
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$5/day wage; workers could afford to buy what
they made; “motor car for the great multitudes” |
Fordism
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Before Depression:
dangerous work, no job security |
Flint Sit-Down Strike, 1936-1937
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More pragmatic and flexible approach to
the business than Ford; Sloan called UAW a “junior partner in prosperity” |
General Motors
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Structual Factors in the 1950's-1960's growth of the U.S. auto market
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“What’s good for the country is good for General Motors, and vice versa.” Testimony before Congress, 1953
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Charles Wilson, president of
GM |
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“Big Three” Undermined
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Stagnation in Global Manufacturing
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U.S. Manufacturing Revival in Slow- Growing World Economy 1985-1995
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Industrial Reorganization in Global Auto Industry, 1990s
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Saviors of U.S. auto industry in the 1990s
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SUVs and Light Trucks - 1990s
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Big Three in Big Trouble
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Global Assembly Line?
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