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25 Cards in this Set
- Front
- Back
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Symmetric
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Arrangement of Web elements that suggests a safe and peaceful atmosphere.
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Asymmetrically
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Off balance.
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Proximity
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The closeness of something.
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White Space
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The empty space around text and graphics.
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Contrast
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Mix of elements to stimulate attention.
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Focal Point
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A dominating segment of a Web page.
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Unity
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A sense of oneness or belonging.
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Tag Line
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Concise statement that a consumer readily associates with a business, orginazation, or product.
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Serif Type
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Consists of serifs, which are short lines or ornaments that project from the primary stroke of a character.
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Sans Serif Type
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Geometric, straightforward looking type, having no serifs.
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Inverted Pyramid Style
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Style that places the conclusion first, followed by details, then any background info.
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Paragraph Format
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Format that refers to respected subject experts, professional orginazations, trade journals, and other resources.
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Chunked Format
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Format that assures content accuracy with reliable sources.
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Primary Colors
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Red, yellow, and blue.
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Secondary Colors
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Orange, green, and violet.
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Cool Colors
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Colors that suggest tranquility and detachment.
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Warm Colors
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Colors usually associated with activity and power.
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Complementary Colors
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Colors directly opposite each other on the color wheel.
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RGB System
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System that combines channels of red, green, and blue light.
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Web Safe Palette
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Colors that are considered safe for use in Web design.
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Hexadecimal System
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System that utilizes 16 symbols; the letters A-F and numbers 0-9, to signify values.
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Resolution
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Measure of a monitor's sharpness and clarity.
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Copyright
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Ownership if intel without permission.
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Encryption
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Process that changes data so it cannot be understood should someone unauthorized try to access it.
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Secure Sockets Layer (SSL)
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Protocol that helps safeguard confidential information transmitted on the Web.
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