Web Analytics - Tracking Spec

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another name for s.prop

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custom traffic variables
custom insight variables

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where to find the s.props in omniture

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custom traffic -> custom traffic 1-10 etc

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s.props used for

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1. counting instances of a specific value - how many times a value was recorded
2. measuring traffic for a specific segment

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tip for preventing duplicate search terms

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force all user-inputted values to lower case (so hat, Hat and HAT are all recorded as the same search term...)

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s.prop scope of search in terms of internal site search

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whether visitor has searched whole site or just a section of the site

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examples of segments of traffic

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logged in and non-logged in users, language pages etc.

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s.props and page grouping

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can see how much traffic has gone to sections and sub-sections

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examples of an s.prop having different values

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e.g. to identify the type of page a visitor is on, such as 'category page' or 'product page'

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s.props and registered users/different types of members

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on every page that the member/registered user touches, the s.prop populates on each page

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list prop - description + example

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- want to capture many separate values from a single page, but want to see them separately
- e.g. survey with radio buttons on a question
- use regular s.prop to record survey submissions, would see a list of the combinations of options people had chosen and how many had chosen each
- if use list prop, would see a separate and would get all options separately and how many had picked each as one of their options

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internal search example

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using three sep s.props, can record nb times a term is searched, nb results and the section that you're searching within

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what type of variable to use when tracking internal search

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s.prop

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type of variable to use to segment visitor traffic by demographic

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s.prop

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type of variable to use to count values on a page/function

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s.prop

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type of variable to use to understand visitor traffic by navigation or category

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s.prop

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example of a pre-defined event (s.event)

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track a product as it moves through the checkout process

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example of a possible custom event
(s.event)

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e.g. adding whether shipping is required on a product purchased at the checkout

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event (definition)

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verb
any logged or recorded action that has a specific time and date associated to it by browser or server
activities that happen within a page e.g. ad impressions, starting a transaction, finishing a transaction, changing form fields, starting multimedia views

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s.products

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- only exitsts on relevant pages
- used to track products and product categories, purchase quantity and price
- tells you: category, product, Qty, price, Incrementor, Merchandising

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s.zip

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allows to track amount of conversion from a particular US zip code

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s.campaign

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identifies marketing campaigns which bring traffic to the site

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e.var (another name)

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custom conversion variables

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e.var - use

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used to identify how well specific attributes or actions contribute to success events on your site

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conversion variable

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noun
describes what lead to the conversion
who, which or what affected success

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conversion variables and events in the following sentences:

which campaign drove the most orders?
which user type had the most form completions?

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conversion variables: campaign, user type
events: orders, form completions

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how do conversion variables get tracked/recorded to the success event?

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tie conversion variables into the success events so can see e.g. that 50% of orders today came from the '3 for 2 Today Only' campaign

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tracking codes

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A piece of code that tracks a user’s interaction and movement through a web site

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how to record that visitors come from a certain ad campaign?

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the s.campaign variable populates with the tracking code e.g. google_ad_7'. This stays with the visitor throughout their visit.