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22 Cards in this Set
- Front
- Back
attitude (opinion) |
a specific preference on a particular issue |
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public opinion |
citizens’ attitudes about political issues, leaders, institutions, and events. |
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Values (beliefs) |
basic principles that shape a person’s opinions about political issues and events. |
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equality of opportunity |
a widely shared American ideal that all people should have the freedom to use whatever talents and wealth they have to reach their fullest potential. |
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Liberty |
freedom from governmental control |
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democracy |
a system of rule that permits citizens to play a significant part in the governmental process, usually through the election of key public officials. |
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conservative |
today this term refers to those who generally support the social and economic status quo and are suspicious of efforts to introduce new political formulae and economic arrangements; conservatives believe that a large and powerful government poses a threat to citizens’ freedom. |
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Liberal |
today this term refers to those who generally support social and political reform; governmental intervention in the economy and more economic equality; the expansion of federal social services; and greater concern for consumers and the environment. |
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Political ideology |
a cohesive set of beliefs that forms a general philosophy about the role of government. |
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agents of socialization |
social institutions, including families and schools, that help shape individuals’ basic political beliefs and values |
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political socialization |
the induction of individuals into the political culture; learning the underlying beliefs and values on which the political system is based. |
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gender gap |
a distinctive pattern of voting behavior reflecting the differences in views between women and men. |
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market place of ideas |
the public forum in which beliefs and ideas are exchanged and compete. |
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public-opinion polls |
scientific instruments for measuring public opinion. |
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random digit dialing |
a polling method in which respondents are selected at random from a list of 10-digit telephone numbers, with every effort to avoid bias in the construction of the sample. |
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Sample |
a small group selected by researchers to represent the most important characteristics of an entire population |
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Sampling error (margin of error) |
polling error that arises based on the small size of the sample. |
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simple random sample (probabilitysample) |
a method used by pollsters to select a representative sample in which every individual in the population has an equal probability of being selected as a respondent. |
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social desirability effect |
the effect that results when respondents in a survey report what they expect the interviewer wishes to hear rather than what they believe. |
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selection bias (surveys) |
polling error that arises when the sample is not representative of the population being studied, which creates errors in over-representing or underrepresenting some opinions. |
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bandwagon effect |
a shift in electoral support to the candidate whom public opinion polls report as the front-runner. |
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Push polling |
a polling technique in which the questions are designed to shape the respondent’s opinion. |