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10 Cards in this Set

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  • Back

What are the. Aspects of influence?

Conformity: the tendency to agree with the crowd especially where the crowd can be shown to be wrong or acting in a dangerous way.


Compliance: the actions of certain others to directly alter our attitudes or behaviour through rewards and the utilitarian of fals media or ticks


Obedience: the enforcement by legitameate or non-legitimate power to demand specific changes in behaivour

ASH comformity experiment?

Asked participants ito look at a series of straight lines and pick one that is nearest in length to a chosen specimen. Several others were present at the time are were accomplices of the researcher who were told to behave in certain ways. Overall an average of 76% agreed with the accomplices at least one while 5% of those in a control chose to conform. However, 25% of those tested never went along with erroneous answers. In later trials he changed the scenarios, in them the participants tended to conform LESS strangely enoug, the largest effect of reducing the tendency to conform happened when someone gave an even more extreme answer The findings suggest that the uniformity of the group has a great bearing on conformity. We are hard wired to believe people, we couldn't live if we didn't, we accept things as the truth. I later studies he asked to write down their answers, also found the tendency to conform decreased sharply. As you get older you learn these tricks. 5

5 ASPECTS THAT EFFECT THE EXTENT OF CONFORMITY

1) group cohesiveness


2) group size


3) type of social norm


4) culture of person


5) presence of social support

What is group cohesiveness?

Socialization tends to make us more like the people we interact with, the longer we are with them. this doesn't happen in alll circumstances and with all people. Much depends on the type of contact with have with a group-cohesive attitude. Its a numbers game the more of them the bigger tendency for you to conform.

mainstream research on comformity?

1) People who will be outsiders, will be the first to be laid off.


2) you act different at work, home, school: we need that social Darity. Its what sustains us


3) the more were with that group and act with their beliefs it can soon become our own true beliefs.


4) we are hard wired to be with other people which has a huge affect on us.


5) centrallness of certain groups to our well-being or safety will have a large efffect

Comformity in the workplace?

1) we dont want public censure at work b/c it may make our work positions LESS stable.


2) we know that we will have to work with this group and disagreeing over either distant or unimportant but widely held beliefs may affect our input into other more important aspects

What has the text forgotten about comformity?

DEALING WITH ASPECTS OF POWER, often it doesn't really matter if we disagree with a group that has NO connection to the basic issues of our well-being.

CRANDALL's research on comformity ?

Cohesiveness and personal attraction to a group, so that if we are attracted to a group, cohensiveness tends to be high. He investigated two sororities at an American university to see if attraction has any affect on the behaviour of BINGE EATING. at the beginning of the year friends were no more similar to one another, by the end there was a distinct pattern that showed that friends became much more like each other in terms of BINGING.

HOW was evolution linked to Crandalls finding?

Its more important for us to feel apart of a group, its the way our species survived- heavily engrained in us. Binge eating seemed to be linked to popularity. It was also found that SOCIAL NORMS were acting independently in each of the sororities.

EFFECT of group size and SIM?

Effect size: it seems that group size 3-4 persons)effects an increase tendency to conform to group standards The addition of more members has NO efffect on someone's likelihood to conform, there' is a rising tendency to to believe that the uniformity if opinion is suspicious and that group members are working purposely to exert pressure to conform.


Social Influence Model (SIM): agrees with this and in addition proposes that the increase in the number of targets of influence also has an effect the more targets added tot he group in an attempt at influence, the LESS comformity is recorded.