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3 Cards in this Set
- Front
- Back
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Rise of VR - Slide 1 Conducted research, lack of adequate = hindered visualisation = limit research Tech now, developers can visualise and engineers make headset for mainstream adoption. Content Q&Q and Brand Involvement Gimmick -technical oddity, perceptions, more than just gimmick |
Potential of VR - Slide 2 1. Look into VR tech, VR enable the try b4 buy, at convenience. Expensive purchases, more confident decision. This experiences are unique = memorable encounter, lasting memory compared to traditional 2. Con. Emotion - Able to transport and engage. Can evoke presence as well. Interactivity aspect, fun, but also for brands to get data on behaviour, motion in VR experiences. |
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Storytelling - widely used, effects amplified in VR as all attention captured. Capability to mesmerise users = increase responsiveness to content. Recommendations - Emotional connection and impulse buying Connect Users to product important, hiking example = subconsiously associate desired lifestyle = more bond with brand. Importance of experience in EE, differentiate themselves, brands need to recognise VR skills |
Storydoing - Merely showing products via VR = not be sufficient in VR marketing strategy, Beyond storytelling & focus more on storydoing. Enable the content to allow consumers to create their own stories = allow deeper connection Implementing a VR strategy - that synergizes well with the firm’s strategy. Not focusing on VR solely as a marketing channel. |
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VR Communication - VR opens up new innovative ways in which brands could connect to their consumers. Brands could for instance, market their offerings via VR contents on who they are, what they do etc. This way, brands could create an added proximity between brands and the public extensively. |
In conclusion, the gap in the literature our research aimed to address was the lack of academic research & VR. Address this gap by VR a marketing tool with immense potential to influence consumer emotions. Identified a direction to follow to efficiently implement a VR integrated marketing strategy. |
