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21 Cards in this Set
- Front
- Back
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MOTOR VOTER BILL
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legislation allowing citizens to register to vote a t the same time they apply for a driver's license or other state benefit.
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VOTER MOBILIZATION
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a party's efforts to inform potential voters about issues and candidates and persuade them to vote.
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SOCIAL CONNECTEDNESS
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citizens' involvement in groups and their relationships to their communities and families.
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PROSPECTIVE VOTING
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basing voting decisions on well-informed opinions and consideration of the future consequences of a given vote.
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RETROSPECTIVE VOTING
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basing voting decisions on reactions to past performance; approving the status quo or signaling a desire for change.
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PARTY CAUCUS
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local gathering of party members to choose convention delegates.
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PRESIDENTIAL PRIMARY
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an election by which voters choose convention delegates committed to voting for a certain candidate.
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FRONT-LOADING
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the process of scheduling presidential primaries early in the primary season.
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MOMENTUM
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the perception that a candidate is moving ahead of the rest of the field.
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FRONT-RUNNER
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the leading candidate and expected winner of a nomination or an election.
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SWING VOTERS
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the approximately one-third of the electorate who are undecided at the start of a campaign.
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OPPO RESEARCH
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investigation of an opponent's background for the purpose of exploiting weaknesses or undermining credibility.
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VALENCE ISSUE
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an issue on which most voters and candidates share the same position.
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POSITION ISSUE
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an issue on which the parties differ in their perspectives and proposed solutions.
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WEDGE ISSUE
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a controversial issue that one party uses to split the voters in the other party.
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ISSUE OWNERSHIP
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the tendency of one party to be seen as more competent in a specific policy area.
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NEGATIVE ADVERTISING
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campaign advertising that emphasizes the negative characteristics of opponents rather than one's own strengths.
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HARD MONEY
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campaign funds donated directly to candidates; amounts are limited by federal election laws.
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SOFT MONEY
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unregulated campaign contributions by individuals, groups, or parties that promote general election activities but do not directly support individual candidates.
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ISSUE ADVOCACY ADS
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advertisements paid for by soft money, and thus not regulated, that promote certain issue positions but do not endorse specific candidates.
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ELECTORAL MANDATE
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the perception that an election victory signals broad support for the winner's proposed policies.
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