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10 Cards in this Set
- Front
- Back
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message strategy |
The advertiser's objectives and the methods used to carry out the objectives. |
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evoked set |
A short list of brand names you think of when a product or service is mentioned. |
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slogan |
A catchphrase meant to help you remember a brand name. |
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creative plan |
A guideline to creating and construction the advertising message. |
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feature |
A characteristic that is part of a product or service. |
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benefit |
The advantage the consumer gets from that feature. |
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banner ad |
A paid placement on a web site. |
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art |
Everything in the advertisement that is not copy, including the illustration and design. |
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story board |
A series of sketches that show the sequential visual scenes and the matching copy for the commercial. |
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design |
The arrangement of elements in the advertisement. |
