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34 Cards in this Set
- Front
- Back
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Anecdotal lead
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A mini-story, with a beginning, middle and ending, used to ease into a topic.
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AP style
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The style used by the Associated Press; the industry standard
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Attribution
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Citing the source of information
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Blind lead
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An extreme version of the delayed-identification lead; teases readers by withholding a key piece of information, and then springs it on them in a subsequent paragraph.
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to bury the lead
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put the most important facts in a news story deep into the body of the story rather than at the beginning
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Circle kicker
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A story ending that refers to a person or anecdote in the lead
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Clichés
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Trite, worn-out phrases. Omit them
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Deadline
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The set time by which a story must be turned in to an editor.
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Delayed-identification lead
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Withholds a significant piece of information – usually a person’s name – until the second paragraph
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Direct address lead
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Uses the second-person voice to speak directly to the reader in feature stories.
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Editors
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People who read news stories and make changes in them to make them more readable.
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Fair
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Getting all sides of a story.
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Five W’s
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Who, what, when, where, why – the building blocks of every news story
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Immediate-identification lead
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Names a public figure or a celebrity in the lead
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Inverted pyramid
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The most basic story structure. The most important facts are placed at the top with less important details following in descending order. Story structure looks like an upside-down pyramid
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Jargon
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Language spoken by bureaucrats or language that is recognizable to a certain profession but not the general public. Jargon excludes people from understanding. Avoid it
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Journalese
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The type of jargon used by journalists. Omit it
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Kabob
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A story structure that begins with an anecdote about a specific person, continues with a nut graf and general discussion, and ends with another anecdote – much like vegetables and meat on a skewer. Also called the Wall Street Journal formula because reporters from that newspaper use the structure often.
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Kicker
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The end of a story
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Lead (Lede)
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The beginning of a news story
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Martini Glass
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A story structure that begins as an inverted pyramid but shifts into a chronological narrative about halfway into the story. Also called the hourglass. It’s best used for stories in which chronology is important, such as crime and disaster stories.
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Narrative lead:
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A beginning that drops the reader into the action immediately. The action often continues throughout the story
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Nut graf
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Paragraph that contains the reason for writing the story, the reason why readers should care about the story
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Objective
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Communicating by using facts, not opinions
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Question lead
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A beginning that asks a question; usually fails to get to the point of the story quick enough.
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quote lead
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A beginning that is a direct quotation; fails to summarize what happened. The quote states an opinion, not a fact, and readers don’t know who is speaking
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round-up lead
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A beginning that presents a list of things or events that happened
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scene-setter lead
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A beginning that describes sights, sounds and smells to transport the reader to another place; usually reserved for long feature stories as it lacks the urgency of the hard-news lead.
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Sidebar
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A short story written to accompany a longer story
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Startling Statement (Zinger)
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A sentence that grabs readers’ attention with an astonishing fact or piece of information, daring them to continue reading
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Style
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(1) The way a person writes. (2) The rules that govern punctuation, capitalization and word usage
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Summary Lead
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A beginning that combines the most significant of the five W’s into one sentence; used in the majority of news stories
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SVO Sentences
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Sentences written in subject-verb-object order. Example: Jane (subject) threw (verb) the ball (object).
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Topic Lead
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A beginning that states only that an event occurred, without including the outcome; fails to convey the news
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