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26 Cards in this Set

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  • Back
a change in one’s behavior due to the real or imagined influence of other people
informational social influence
the influence of other people that leads us to conform b/c we see them as a source of info to guide our behavior; we conform b/c we believe that other’s interpretation of an ambiguous situation is more correct than our and will help us choose an appropriate course of action
private acceptance
when people conform to other people’s behavior out of a genuine belief that what they are doing or saying is right
public acceptance
conforming to other’s peoples behaviors publicly without necessarily believing in what they are doing or saying
behavioral cotagion
the rapid spread of emotions or behaviors through a crowd
mass psychogenic illness
the occurs of people in a group who share similar physical symptoms with no known physical cause
autokinetic effect
or the optical illusion that a white light in a dark wall will move b/c there is nothing to stablilize it for you visually
normative social influence
 To be liked, often through exhibiting similar behaviors as others; interactions with others gives us emotional support, affection, love and enjoyable experiences
social norm
the implicit or explicit rules a group has for the acceptable behaviors, values and beliefs of its members
asch's line study
o This study was measuring how participants would react when other participants were wrong in a very simple, unambiguous situation; he though that we wouldn’t see social influence bc this was not an ambiguous situation
o But he found that when P were asked to answer the length of a line, when others in the group gave the wrong answer, the P was likely to follow suit, even when asked later and the P felt that they didn’t believe their answer was the right one, but that they were following others
"light on a wall"; sherif, 1936
o In this study, participants were asked to measure how much a light placed on a wall moved; this used the ‘autokinetic effect’ – or the optical illusion that a white light in a dark wall will move b/c there is nothing to stabilize it for you visually
o The participants answers were given along (control) and in a group – when given in a group, they tended to conform toward each other, finally establishing a group norm
o Interestingly, if the P were asked again when they were alone, they tended to give the group norm answer – shows long-lasting tendencies
when people you ask to do something, do it; this relates closely to advertising
giving someone an order; pulls upon an authority hierarchy
injunctive norm
a morally based norm, tells us how we should properly behave; long-term; these can show cross-situational influences
descriptive norm
what people actually do; often these can be the same; but they may not match up; situational based
littering example
in this scenario, a person will litter depending on if others litter in that neighorhood,; thus, even if a person has a injunctive norm not to, they still might
pluralistic influence
this is when a public norm is different than a private norm; ; used with 1 in 3 campaigns
behavioral contagion
studied how those in tight groups acquire negative behaviors; note: this can be positive or negative
group think
a king of thinking in which maintaining group cohesivness and solidarity is more important than considering the facts in a realistic manner; occurs when:
o The group is highly cohesive
o Isolated
o Ruled by a directive leader
transactive memory
the combined memory of two people that is more efficient than the memory of either individual
process loss
anything that inhibits good problem solving
contingency theory of leadership
a theory of leadership with focuses on characteristics of the leader, the followers, and the situation
• Suggests that leadership effectiveness depends on both how task-orientated the leader is, and on the amount of control and influence the leader has over the group
social dilema
a conflict in which the most beneficial action for an individual will, if chosen by most people, have harmful effects on everyone
group polarization
the tendency for groups to go to extremes;Groups tend to make riskier decisions than individuals do
those concerned with getting the job done over the workers feelings and relationships; this leadership type is useful in high-control work situations or in low-control situations
relationship orientated
those concerned with the workers feelings and relationships; works best in moderate control work situations