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26 Cards in this Set
- Front
- Back
conformity
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a change in one’s behavior due to the real or imagined influence of other people
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informational social influence
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the influence of other people that leads us to conform b/c we see them as a source of info to guide our behavior; we conform b/c we believe that other’s interpretation of an ambiguous situation is more correct than our and will help us choose an appropriate course of action
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private acceptance
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when people conform to other people’s behavior out of a genuine belief that what they are doing or saying is right
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public acceptance
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conforming to other’s peoples behaviors publicly without necessarily believing in what they are doing or saying
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behavioral cotagion
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the rapid spread of emotions or behaviors through a crowd
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mass psychogenic illness
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the occurs of people in a group who share similar physical symptoms with no known physical cause
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autokinetic effect
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or the optical illusion that a white light in a dark wall will move b/c there is nothing to stablilize it for you visually
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normative social influence
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To be liked, often through exhibiting similar behaviors as others; interactions with others gives us emotional support, affection, love and enjoyable experiences
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social norm
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the implicit or explicit rules a group has for the acceptable behaviors, values and beliefs of its members
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asch's line study
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o This study was measuring how participants would react when other participants were wrong in a very simple, unambiguous situation; he though that we wouldn’t see social influence bc this was not an ambiguous situation
o But he found that when P were asked to answer the length of a line, when others in the group gave the wrong answer, the P was likely to follow suit, even when asked later and the P felt that they didn’t believe their answer was the right one, but that they were following others |
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"light on a wall"; sherif, 1936
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o In this study, participants were asked to measure how much a light placed on a wall moved; this used the ‘autokinetic effect’ – or the optical illusion that a white light in a dark wall will move b/c there is nothing to stabilize it for you visually
o The participants answers were given along (control) and in a group – when given in a group, they tended to conform toward each other, finally establishing a group norm o Interestingly, if the P were asked again when they were alone, they tended to give the group norm answer – shows long-lasting tendencies |
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compliance
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when people you ask to do something, do it; this relates closely to advertising
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obediance
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giving someone an order; pulls upon an authority hierarchy
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injunctive norm
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a morally based norm, tells us how we should properly behave; long-term; these can show cross-situational influences
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descriptive norm
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what people actually do; often these can be the same; but they may not match up; situational based
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littering example
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in this scenario, a person will litter depending on if others litter in that neighorhood,; thus, even if a person has a injunctive norm not to, they still might
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pluralistic influence
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this is when a public norm is different than a private norm; ; used with 1 in 3 campaigns
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behavioral contagion
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studied how those in tight groups acquire negative behaviors; note: this can be positive or negative
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group think
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a king of thinking in which maintaining group cohesivness and solidarity is more important than considering the facts in a realistic manner; occurs when:
o The group is highly cohesive o Isolated o Ruled by a directive leader |
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transactive memory
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the combined memory of two people that is more efficient than the memory of either individual
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process loss
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anything that inhibits good problem solving
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contingency theory of leadership
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a theory of leadership with focuses on characteristics of the leader, the followers, and the situation
• Suggests that leadership effectiveness depends on both how task-orientated the leader is, and on the amount of control and influence the leader has over the group |
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social dilema
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a conflict in which the most beneficial action for an individual will, if chosen by most people, have harmful effects on everyone
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group polarization
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the tendency for groups to go to extremes;Groups tend to make riskier decisions than individuals do
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Task-oreintated
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those concerned with getting the job done over the workers feelings and relationships; this leadership type is useful in high-control work situations or in low-control situations
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relationship orientated
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those concerned with the workers feelings and relationships; works best in moderate control work situations
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