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10 Cards in this Set
- Front
- Back
product mix |
a new product's final form and its total assorted features, including the brand name, the various products offered under the brand, and the packaging |
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product extensions |
items offered in addition to the product to make it more attractive to the target market |
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product enhancements |
features added to the basic product to satisfy additional needs and wants with a single purchase |
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product line |
a group of similar products with slight variations to satisfy the different needs of consumers |
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brand |
the name, symbol, logo, word, or design (or a combination of these elements) that identifies a product, service, or company |
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trademark |
the legal protection of words and symbols used by a company |
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licensed brand |
a well-known name and/or symbol established by one company and sold for use by another company to promote its products |
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blue-chip athletes |
high-prospect athletes who have exceptional athletic ability and who demonstrate good character and leadership qualities on and off the field |
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NCAA |
a voluntary organization through which the nation's colleges and universities govern their athletics programs |
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fringe benefits |
incentives received in addition to a base salar |