• Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off
Reading...
Front

Card Range To Study

through

image

Play button

image

Play button

image

Progress

1/25

Click to flip

Use LEFT and RIGHT arrow keys to navigate between flashcards;

Use UP and DOWN arrow keys to flip the card;

H to show hint;

A reads text to speech;

25 Cards in this Set

  • Front
  • Back

Error

Stuff other than the IV that affects the DV

Reliability

Degree observations are consistent


-Consistency over time


-Inter-observer reliability


-Internal Consistency

Interobserver Reliability

Extent there is a correlation between 2+ observers that saw the same event

Internal Consistency

extent to which items of an instrumental hang together



split-half method

Validity

Degree we observe what we claim to observe

Type I Error

a



Reject the null when it is true


Claiming relationship that does not exist


Caused by SYSTEMATIC ERROR

Type II Error

B


Accept the null when it is false


Failing to claim a relationship that does exist


Caused by random error

Statistically Identifying Error

Confidence intervals (95%)


standard error


coefficient or variance

Reducing Error

Eliminate Systematic Error


-Good design holds variables constant


-systematic variation


Reduce Random Error


-Random Assignment

Internal Validity

Cause leads to effect


Studying the IV and DV

External Validity

Generalizability


Should apply to a population

Face Validity

How our body responds

Construct Validality

Constructing the measure


Convergent validity--see if there is a relationship


Discriminate Validity--taking two things and see when they come togther

Threats to Validity

People are different


People change


Studying people changes people


Variables of T change people

Measures

Tools used to obtain information about the behavior being studied and refer to how the data are collected

Instructions to Participants

Uniformity of interpretation


Command participants attention


Participants need to understand the essential features of manipulation


Necessary to complete the experiment


KISS

Verbal Measures

Attitudes, Beliefs, perceptions, expectations advantages---Face validity


disadvantages---indiscriminate, indirect report



cheap---very clear

Verbal Measures: Self-Report

Standardized Tests, interview, Attitudes scales

Attitudes Scales

Likert Scale---scale of 1 to 5, one=hate it, 5=love it


always an odd number, never over 9

Behavioral Measures

Watch people


Multiple types--Nonverbal cues, behavioroid and physiological measures


Advantages---direct report


Disadvantages--Difficult to use, low face validity, reactive

Nominal Levels

Categorial


Gender, yes/no, race



mode

Ordinal Levels

Rank



Likert Scale, young vs old, IQ



Median, mode, %, rank order



Interval Levels

No Zero


Time, Temp., Pupil Dilation


M, SD, r, t, F

Ratio Levels

Zero



Weight, frequency



M, SD, r, t, F

Levels of Measurement

Nominal, Ordinal, Interval, and Ratio