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2 Cards in this Set
- Front
- Back
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Examples of Perceptual devices
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Schemas & Scripts
Selective Attention Attributions (causes) Mental Models |
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4 examples of cognitive biases:
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Attribution errors: we take credit for positive outcomes and attribute negative outcomes to external factors
Illusion of control: believe that we have more control over events than we really do; overly discount random and uncontrollable occurrences Anchoring: failure to sufficiently adjust away from the initial estimate (which is typically overly positive) Competitor neglect: focus on own capabilities and plans and discount potential capabilities and plans of rivals |
