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16 Cards in this Set

  • Front
  • Back
Goals of Evaluation
- Access extent of system functionality
- Determine the effect of interface on user
- Identify specific problems with design
Evaluation methods
- Empirical
- Analytical
- Physiological
Why are evaluation utilized?
- Evaluation is necessary to iterate products
- Problems if safety and usability issues are unresolved
- Useful for work and research environments
Empirical Methods (Formative and summative)
- Observation
- Think-alouds
- Interviews
- Questionnaires
Evaluation (Formative)
- Goal is to refine and formulate the design
- Occurs in the design-evaluate-redesign phase
- Less structured testing, goal is to learn
Evaluation (Summative)
- Goal is to assess the impact, usability and effectiveness
- Occurs after system has been developed
- More structured testing, goal is to measure
Analytical Methods (Formative)
- Heuristic evaluation
- Cognitive walkthroughs
- Predictive Techniques
Cognitive Walkthroughs
Advantages
- Finds task-oriented problems
- Helps define users’ goals and assumptions

Disadvantages
- Time-consuming
- Training required
- Applies only to ease of learning problems
Cognitive Walkthroughs (Question Format)
Will the user know what to do?
Will the user know how to do it?
Will the user understand from feedback whether the action was correct or not?

Then record this information in a table
Heuristic Evaluation
- Guidelines to make or critique a design decision
- Good for debugging early design
- Discount usability technique
- Performed by 3-5 evaluators independently
- Discovery of about 75% of usability problems
Heuristic Evaluation (Nielsen recommended)
- Visibility of system status
- Match between system and real world
- User control and freedom
- Consistency and standards
- Error prevention
- Recognition rather than recall
- Flexibility and efficiency of use
- Aesthetic and minimalist design
- Help users recognize, diagnose, recover from errors
- Help and documentation
Expert Evaluation - HE
Advantages
- Few ethical & practical issues to consider because users not involved
Can be difficult & expensive to find experts
- Best experts have knowledge of application domain & users

Disadvantages
- Important problems may get missed
- Many trivial problems are often identified
- Experts have biases
Predictive Models
- No actual test on users
- Predict user performance with interfaces
- E.g. predicting how fast users can enter data into a system
- Can also be used when user testing is not possible
Eye tracking (Predictive Models)
- Head or desk mounted equipment tracks the position of the eye
- Eye movement reflects the amount of cognitive processing a display requires
Evaluations (Laboratory studies vs Field studies)
Laboratory - Consistent, Not as Realistic, Biased?
Field - Not as Consistent, Realistic, Biased?

- Reliability
- Validity
- Bias
DECIDE: a framework to guide evaluation
- Determine the goals - Who, what, why
- Explore the questions.
- Choose the evaluation approach and methods - Formative vs Summative/Analytical vs Empirical/Qualitative vs Quantitative data
- Identify the practical issues - Users, budget, schedule.
- Decide how to deal with the ethical issues. - Consent form
- Evaluate, analyze, interpret and present the data. - Reliability, validity, bias