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40 Cards in this Set

  • Front
  • Back

Social Psychology

Human Behaviour involves the individual's relationship to other persons, groups and society, including cultural influences on behaviour

What does The Social Approach Involve

All behaviour occurs in a social context



A major influence on people's behaviour, thought processes and emotions, are other people and the society they have created



Society also affects our behaviour: we conform to the social norms of our society which influences us into accepted ways of behaving

Conformity

Following other peoples behaviour in order to belong.



This can be due to the desire to be liked and accepted

Agency Theory


Tulving

Explains Obedience - two opposing states:



Autonomous State: Individual has free will - guided by their own conscience, and is aware of their actions



Agentic State: Individual gives up free will to obey an individual of a higher authority

Socialisation

Though early experiences, as children we are socialised into developing the capacity for the agentic state; as they are told to obey authority figures. Obeying authority is internalised through socialisation by parents of teachers.

Moral Strain

Happens when we are told to do something we believe is wrong or immoral in order to obey higher authority.



Suggested that we used defence mechanisms, Denial, in order to be able to obey and avoid distress

Agentic Shift

Moving from one state to the other

Supporting Research


Agency Theory


AO2

Milgram's study showed that 65% of ordinary people obeyed an authority figure and gave a maximum voltage of 450v.


Hofling et al showed that 95% of nurses obeyed a 'doctor's' orders breaking hospital regulations.


Sheridan and King found that students would give electric shocks to a puppy when ordered to do so.

Flaws


Agency Theory


AO2

* The theory doesn't explain individual differences; why some people obey and others don't.


* A lot of supporting research lacks ecological validity. e.g. Milgram's study; electric shocks are not a natural task: lacks mundane reality.


* There is no explanation for why the agentic shift occurs; circular logic: obedient because you're in the agentic state, in the agentic state because you're obedient

Application


Agency Theory


AO2

Has good application to real life as it can explain destructive obedience; soldiers acting as agents during war killing and injuring people on the orders of an authority figure

What are the BPS Guidelines?

The British Psychology Society outlined guidelines that psychologists should follow when conducting research on humans

Protection of Participants


BPS Guidelines

Researchers must protect participants from physical and emotional harm. The risk of harm must be not greater then in their everyday life

Right to Withdraw


BPS Guidelines

Participants can withdraw from the study at any point in time; this means their data must be destroyed. They should be reminded of their right to withdraw at the start of the study.

Deception


BPS Guidelines

Information should not be withheld from participants nor should they be misled.. Unless it is vital to the success of the research that the participant is deceived.

Debrief


BPS Guidelines

After an investigation participants should be debriefed and fully informed about the research. Debriefing doesn't justify an unethical study

Informed Consent


BPS Guidelines

Participants must be fully informed about the aims and procedures of the research so they are fully aware of what they are agreeing to. Under sixteens need consent and permission from a parent or guardian

Prejudice

A learned attitude towards a target (persons or group) that's often based on stereotypes. Can be a positive but is usually negative.



Prejudice attitude can lead to prejudice actions: discrimination

Descrimination

Behaving differently towards someone based on prejudice/stereotypes, because of a specific characteristic or the group they belong to


E.g. avoidance or physical attacks

Social Identity Theory


Tajfel

The simple act of being part of a group (in-group) will lead to prejudice against individuals who are not part of the group (out-group)

Three Stages leading to Prejudice


Social Identity Theory

Social Categorisation



Social Identification



Social Comparison

Social Categorisation


Social Identity Theory

Where individuals put themselves and others into groups. Your group is the in-group and those who do not fit into your group are the out-group

Social Identification


Social Identity Theory

Where you adopt the identity of the in-group and emphasis membership by internalising group norms, values and behaviours

Social Comparison


Social Identity Theory

Where you view the out-group negatively and compare your in-group to them to boost your self-esteem

In-group Favouritism & Out-Group Bias


Social Identity Theory

In-group Favouritism: Individuals self-concept is 'intertwined' with their groups: Highlight all the positives of their group to boost self esteem


Out-Group Bias: Identify the negatives of the out-group to boost self esteem and to feel that your group is better then the out-groups

Supporting Research


Social Identity Theory


AO2

In Tajfels minimal group study two groups were created in the belief of liking the same painting; the boys displayed in-group favouritism by awarding more points to members of their own group

Flaws


Social Identity Theory


AO2

* The Theory simplifies complex human relations and shows no thought for cultural differences as a factor



* Doesn't explain individual differences; some in-group do not show prejudice to out-group members

Application


Social Identity Theory


AO2

Can be applied to a wide range of social situations such as racism, match violence and genocide. Can also show how to reduce prejudice and discrimination between groups.

Realistic Conflict Theory

Suggests that intergroup hostility can arise as a result of conflicting goals and competition over limited resources: prejudice and discrimination toward the out-group accompanies intergroup hostility.

What Are Surveys used for?

Psychologists use surveys to find out what people think or feel about an issue or how the experienced an event or condition

Questionnaires


AO1

Written and contain a number of structured question


Can be distributed by hand, internet, or post



* Closed Questions: fixed choice answers


* Open Questions: no fixed answers but allows elaborative responses


Questionnaires


AO2

+ Quick and easy to distribute, complete and analysis


+ can be distributed to a lot of people - low return rate


+ easily replicated due to standardisation


+ provides both quantitative and qualitative data


- participants may lie -validity


- closed questions don't accurately reflect participants view


Interviews


AO1

Involve in-depth conversations with individuals concerning a topic


Can be done in person or over the phone


A series of closed and/or open questions can be asked


Interviews have varying degrees of structure


*Structured - standardised


*Semi-structure - follow up questions


*Unstructured - flexible + little planning

Interviews


AO2

+ structured interviews are replicable


- semi and unstructured cannot be replicated


- time consuming, expencive and on a smaller scale


- unstructured interviews use mostly qualitative data which can be hard to analyse and is open to subjectivity and can be misinterpreted

Alternative Hypothesis

Used when the research method is non experimental; surveys. Predicts that something will have an effect on another thing.

Null Hypothesis

States that there will be no significant effect and any differences is due to chance

Qualitative Data


AO1

Words and descriptions: no numbers



Gathered from unstructured interviews , observations and open-ended questions

Qualitative Data


AO2

+ more in-depth analysis


+ high validity due to deep responses


- time consuming to analyse


- open to researcher bias + subjectivity

Quantitative Data


AO1

In form of measurements: data is numerical



Gathered using experiments, closed questions or observations

Quantitative Data


AO2

+ Analysis is quick and easy; can be done by a computer which removes human error


+ Analysis is objective; no bias or subjectivity


- participants cannot expand on answers or give clarity which lowers validity


- superficial view of behaviour: lacks validity

Opportunity Sampling

Participants who are easily available



+ quickest and easiest: large # of participants


+ Ethical


- not representative: researcher bias


- participants normally share similar characteristics: all availible at same time