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26 Cards in this Set
- Front
- Back
Business Risk |
Possibility that a company will have lower than anticipated profits, or that it will experience a loss rather than a profit. |
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Competition |
is the rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume by varying the elements of the marketing mix. |
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Economy |
the wealth and resources of a country or region, especially in terms of the production and consumption of goods and services. |
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Free Enterprise |
an economic system in which private business operates in competition and largely free of state control. |
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Inflation |
a general increase in prices and fall in the purchasing value of money. |
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Infrastructure |
the basic physical and organizational structures and facilities needed for the operation of a society or enterprise. |
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Monopoly |
A market structure characterized by a single seller, selling a unique product in the market. |
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Profit |
Obtain a financial advantage or benefit, especially from an investment. |
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Resource |
As a service, or other asset used to produce goods and services that meets human needs and wants. |
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Scarcity |
Is the fundamental economic problem of having seemingly unlimited human wants in a world limited resources. |
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Land |
Is considered one of the four factors of production and enterprise. |
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Labor |
The body of persons engaged in such activity, especially those working for wages. |
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Capital |
Are already-produced durable goods or any non-financial asset that is used in production of goods or services. |
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Entrepreneurship |
Is the process of identifying and starting a new business venture, sourcing and organizing the required resources, while taking both the risks and rewards associated with the venture. |
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Utility |
A company that generates, transmits and/ or distributes electricity, water and / or gas from facilities that it owns and/ or operates. |
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Possession Utility |
Is the value consumers put on purchasing a product and having the freedom to use the product as it was intended or finding a new use for the product. |
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Form Utility |
The process of increasing that attractiveness of a product to a group of consumer by altering it. |
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Time Utility |
Utility of a good or service created by its availability at particular time. |
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Information Utility |
A central source of information for an organization or group. |
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Command Economy |
An economy in which production, investment, prices, and incomes are determined centrally by a government. |
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Recession |
A period of temporary economic decline during which trade and industrial activity are reduced, generally identified by a fall in GDP in two successive quarters. |
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Depression |
A severe and prolonged downturn in economic activity. |
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Surplus |
Is used to describe many excess assets including income, profits, capital and goods. |
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Equilibrium |
As the point where supply equals demand for a product. |
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Supply |
Is plotted as a supply curve showing the relationship of price to the amount of product businesses are willing to sell. |
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Demand |
An principle that describes a consumer's desire and willingness to pay a price of a good or service. |