Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
12 Cards in this Set
- Front
- Back
|
Marketing |
Means of promoting a business and what it offers |
|
|
Brand |
The identification, logo of a product or service which is instantly recognisable without explanation |
|
|
Market share |
The percentage of a given market that a business holds |
|
|
Market leadership |
Position of a business with the largest market share in a given market for goods and services |
|
|
Diversification |
Where a business markets need products which differ from its usual offering to new customers |
|
|
Mass |
General population |
|
|
Niche |
More specialist ( population) |
|
|
Trademarked |
Preventing competitors from using similar branding |
|
|
Cash flow |
The money that goes in and out of a business |
|
|
Viral |
Attracting interest |
|
|
Market Research |
Systematic gathering, recording and analysis of data about issues relating to marketing products and services |
|
|
Consumer |
Someone who purchases and uses a product/service |
