Unit 14 : Social Psychology Frq

Front 1

Positive Reinforcement

Back 1

Increasing behaviors by presenting positive reinforcers (i.e. any stimulus that, when presented after a response strengthens the response)

Front 2

Negative Reinforcement

Back 2

Increasing behaviors by stopping or reducing negative stimuli/negative reinforcer (i.e. any stimulus that, when removed after a response, strengthens the response)

Front 3

Central Route of Persuasion

Back 3

Occurs when interested people focus on the arguments and respond with favorable thoughts

Front 4

Peripheral Route of Persuasion

Back 4

Occurs when people are influenced by incidental cues (e.g. speaker's attractiveness)

Front 5

Foot-in-the-Door Phenomenon

Back 5

The tendency for people who have first agreed to a small request to comply later with a larger request

Front 6

Superordinate Goals

Back 6

Shared goals that override differences among people and require their cooperation

Front 7

Obedience

Back 7

Compliance with commands given by an authority figure

Front 8

Conformity

Back 8

Adjusting our behavior or thinking to coincide with a group standard