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13 Cards in this Set

  • Front
  • Back

Name 2 assumptions of the biological approach

Behaviour and thought processes are innate (born with them )



Human characteristics are due to our genetic make up

Evaluate the strengths of the biological approach

Strengths


-uses scientific , experimental procedures in its investigations


-provides strong argument for the nature side of nature vs nurture debate


-real life application e.g. drugs that help control bipolar

Evaluate the limitations of the biological approach

-it's reductionist. Explains all thoughts and behaviours in terms of actions of nerves and chemicals


-over simplistic.fails to fully appreciate the influence that environmental factors have on behaviour


-raises ethical issues for example genetic mapping . Is it right to artificially modify our genetic make up

What are the assumptions of the behaviourist approach ?

-behaviour is learnt through the environment


-behaviour is determined by reinforcement ot punishment of past learning experiences


-observable behaviour should be studied instead of minds

What is operant conditioning ?

Operant conditioning is learning due to the consequences of voluntary behaviour, through positive and negative punishment and reinforcement

What are the two types of reinforcement ?

Positive reinforcement


-provides the feeling of satisfaction that increases the likelihood of that desired response being repeated e.g praise for good work



Negative reinforcement


-involves the removal of an unpleasant response or experience in order to increase the likelihood of the desired response being repeated

What is punishment ?

Punishment is the presence of a negative response/stimulus to decrease the likelihood of the response occurring again

Briefly describe skinners practical and how it can be related to real life

Skinner put a rat In a skinner box which released food when the rat placed a button . After a while the rat associated doing the task with getting it's reward so repeated the task



This can be applied to:


-education in the use of stickers In schools


-prisons with reduced jail time for good behaviour


-help autistic children with speach problems

Evaluate the strengths of the behaviourist approach

-behaviorists use rigorous , experimental research giving psychology scientific credibility



-provides strong argument for nurture side of nature vs nurture debate



-has real life application e.g. rewards In school

Evaluate the limitations of the behaviourist approach

-Ignores mental processes of learning unlike the cognitive approach


-rejects possible role of biological factors ( nature ) In human behaviour


-views humans as passive learners unlike humanistic psychologists who view humans as active learners


-the principles of operant conditioning and classical conditioning do not account for spontaneous laws in humans

Describe little Albert study

Aim was to investigate whether an emotional response (fear )could be conditioned into a human



Method :Watson presented little Albert with a white rat and when ever he touched it he made a very loud noise . This occurs for a couple of times over a number of weeks


After that Albert became scared whenever a rat was presented

Describe pavlovs experiment

Pavlov rang a bell ( neutral stimulus )at the same time as he presented good to the dog which caused the dog to salivate


After a number of trials pavlov found that now he no longer had to present the good . The dog just salivated when the bell rang


Pavlov referred to this as classical conditioning

Define classical conditioning

Learning through association of a neutral stimulus with an unconditioned reflex response