Uiux - Chp 7

Front 1

Five key issues of gathering data

Back 1

- Setting goals
- Identifying participants
- Relationship with participants
- Triangulation
- Pilot studies

Front 2

Main data gathering methods (vs. typical)

Back 2

- Interviews
- Questionnaires
- Observation

Front 3

types of interviews

Back 3

- Structured
- Unstructured
- Semi structured

Front 4

Types of questionnaires

Back 4

- On paper
- Online
- Telephone

Front 5

Observation types

Back 5

- Direct
- Indirect
- In the field
- In a controlled setting

Front 6

Techniques can be combined depending on

Back 6

- Study focus
- Participants
- Nature of technique
- Available resources

Front 7

Considerations direct observation in the field

Back 7

- Structuring frameworks to guide observation (?)
- degree of participation
- ethnography

Front 8

Types of triangulation

Back 8

 Triangulation of data: Drawn from different sources at different times, in different places, or from different people
 Investigator triangulation: Different researchers used to collect and interpret data
 Triangulation of theories: use of different theoretical frameworks
 Methodological triangulation: employing different data gathering techniques

Front 9

types of question and response formats

Back 9

- Yes / no checkboxes
- Checkboxes and ranges / options
- Rating scales
o Likert scales
o semantic differential scales
- Open ended responses

Front 10

Types of observation in a controlled environment

Back 10

- Direct
o Think-aloud technique
- Indirect
o Diaries
o Interaction logs
o Web analytics