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11 Cards in this Set
- Front
- Back
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two key approaches to making money on line
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the sales site
the portal site |
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designed to draw repeat visitors from all walks of life.
the traffic becomes your asset. yahoo, altavista |
Horizontal portal
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Having a very specific interest or need
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target market
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example of successful vertical portal
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autochannel.com
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a site to which people return again and again
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sticky community
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3 ways to profit from a portal site.
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1. sell a product
2. recommend product or service 3. sell ad space |
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5 ways to developing a successful portal site
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1. timing
2 become an expert 3 reduce cost 4 repeat customers 5 diversify |
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an entry page onto the web
offer broad rage of info Horizontal or vertical |
portal web site
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first approach to making money online most popular
directly offer a product or service Offer free info to lure people to another page where a p or s is available can make money overnight |
sales web site
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family of web portals listing a variety of vertical portals
good examples of vertical portals and niche market magnets. |
Inmaze.com
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Online resource
developed with a specific target market in mind. striving to meet the needs of a small audience. Info products serves the autochannel.com |
vertical portal
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