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8 Cards in this Set
- Front
- Back
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What are trademark names?
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Legal/corporate name
DBA or ficticious name Brand product, or model names Subsidary company name domain name |
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What are trademarks used for?
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to identify/distinguish company's from others
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_____ are not tangible. ______ are popular.
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Brands
trademarks |
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trademark identifiers are?
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words
symbols logos names color sound numbers |
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trademarks vs service marks
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Legally the same protection
Both use ® TM products SM for services |
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A mark that is not inherently distinctive must develop what to be protected?
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Secondary meaning
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What is Trade for Dress?
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Must be distinctive
Nonfunction (patent) Overall appearance Shape |
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What is Infringment?
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Dilution
Blurring/tarnishment weakening a TM |
